Posts Tagged ‘technology’
Top 10 Highlights From An Eye Witness @ Raven’s Super Bowl Celebration
Thursday, February 7, 2013 0:35 2 CommentsAn ex-P&G marketer and long term Super Bowl fan shares an eye witness perspective of the Raven’s Super Bowl celebration in Baltimore Continue reading
New tools and how to use them: The SmartPen
Thursday, August 4, 2011 8:49 2 CommentsThe project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Continue reading
A Holistic Approach to Mobile Market Research
Tuesday, July 19, 2011 11:46 1 CommentWhat lessons can qualitative researchers learn from a quantitative mobile market research provider? Hear from Jim Schwab, SVP of OnePoint, who spoke this morning at Merdien’s Market Research in the Mobile World conference in Atlanta. Continue reading
Qualitatively Speaking – Digital and the Family Dynamic
Wednesday, July 13, 2011 14:32 3 CommentsHow do you feel about the submersion of communication into the digital realm? With the influx of digital connectivity, researchers are on both sides of the fence, but looking toward the same direction of learning. Continue reading
“Are you Scared of Change?” Top Barriers for Technology in Research Innovation
Thursday, June 9, 2011 16:09 No CommentsEvent coverage for IIR’s 2011 Technology Driven Research Event in Chicago: “Are you Scared of Change?” Dr. William MacElroy, Socratic Technologies Continue reading
7 learnings from the Super Bowl XLV (2011) Mobile Ethnography
Friday, March 18, 2011 14:40 3 CommentsUsing their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading
