Posts Tagged ‘SuperBowl’

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Posted by Kristin Schwitzer Friday, March 18, 2011 14:40 3 Comments

Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading »

This was posted under category: Mobile Qualitative Research, New Qualitative Research Blog Tags: advertising, commercials, consumer behavior, emerging techniques, ethnography, mobile ethnography, Respondent Engagement, SuperBowl, technology