Posts Tagged ‘Social media’

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading »

A review of free or almost free online tools to help researchers create more engaging presentations and reports Continue reading »

Face CEO chaired Esomar’s Global Qualitative Research Conference. The main thread of his speech was rapid change and what this means for qualitative research. Continue reading »

Reminder that the 6th Joint Conference between the AQR and QRCA will be held in Rome on April 25-27. Some presentations are very germane to the NewQual community. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. This is Part 2 of 5 in a series of posts. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. Continue reading »

Hallmark has taken a holistic and innovative approach to exploring how social media can be used to understand people. Tom Brailsford gave a wonderful presentation on Hallmark’s approach and learnings at this year’s Merlien Market Research in a Mobile World conference in Atlanta. Continue reading »

How can we get better at understanding the social media conversations? One approach is offered by David Johnson of Decooda. Continue reading »

Will Facebook replace research-oriented platforms like QualBoard and i-Tracks for asynchronous discussions with groups of pre-recruited participants? While nice in theory, here are 7 reasons why using Facebook for research is not yet on par with research-specific platforms Continue reading »