Posts Tagged ‘Respondent Engagement’
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
Country Music Association Gleans Real-Time Event Feedback With Mobile Qualitative Research
Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Continue reading
New tools and how to use them: The SmartPen
Thursday, August 4, 2011 8:49 2 CommentsThe project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Continue reading
5 More Rules of Engagement: How to Sustain Participant Involvement in online bulletin boards
Wednesday, June 29, 2011 17:23 3 CommentsSustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading
5 Rules of Engagement: How to Get More from Bulletin Board Participants
Monday, April 25, 2011 10:13 1 CommentWant to ensure active involvement from bulletin board participants? Here are 5 practical ways to plan for maximum engagement. Continue reading
7 learnings from the Super Bowl XLV (2011) Mobile Ethnography
Friday, March 18, 2011 14:40 3 CommentsUsing their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading
