Posts Tagged ‘renaissance generation’

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Lead up to QRCA Symposium: QRCA Symposium keynote speaker Patricia Martin sees growth opportunities for qualitative researchers who can tap into the “Renaissance Generation.” Who are these “cultural consumers” and why should marketers care about them? Continue reading »