Posts Tagged ‘qualitative research’

A simple 4-step process to use social media to help understand the competitive landscape from a consumer perspective Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading »

As modern qualitative researchers, we need to push ourselves to be better story tellers and to utilize the power of audio, video, and pictures to convey our experiences in the field to our clients. Continue reading »

A shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

How can we get better at understanding the social media conversations? One approach is offered by David Johnson of Decooda. Continue reading »

Event coverage of the following session from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago, May 2-3, 2011 #TDMR: “Crowdsourcing Your Research as Co-Creation” presented by Kevin Lonnie of KL Communications and Miguel Ares of Bloomberg. Continue reading »

A look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading »

Catherine Dine talks with Susan Abbott about men’s secrets and how technology has changed – and not changed – the essence of great qualitative research. Continue reading »