Posts Tagged ‘qrca’

As modern qualitative researchers, we need to push ourselves to be better story tellers and to utilize the power of audio, video, and pictures to convey our experiences in the field to our clients. Continue reading »

Two of NewQual’s regular bloggers, Kristin Schwitzer (ex-P&G brand mgr) and Dana Slaughter (ex-Frito Lay brand mgr), team up once again to share a repeat of their popular “In the Moment with Mobile” session that they presented at both the 2011 2nd International Mobile in the Market Research World Conference in Atlanta and the 2011 QRCA Annual Conference in Las Vegas. Continue reading »

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Catherine Dine talks with Susan Abbott about men’s secrets and how technology has changed – and not changed – the essence of great qualitative research. Continue reading »