Posts Tagged ‘QRCA Symposium’

When a multi-national bank headquartered in Spain bought Compass Bank, Jeff Scheiring reached out for recommendations. Insights gained from the research lead to a 30% increase in mortgage applications in 2010. Continue reading »

A look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading »

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Continue reading »

Catherine Dine talks with Susan Abbott about men’s secrets and how technology has changed – and not changed – the essence of great qualitative research. Continue reading »

How qualitative usability research helped preciousplatinum.com succeed with diverse consumer targets and local marketing partners worldwide. Continue reading »

Conducting research for a client who is simply interested in getting smarter about a subject is a great way for both you and the client to grow both of your businesses. Continue reading »

Using multiple data collection approaches in a single project can produce dividends in the long run. Continue reading »

Philips Global Marketing uses online advisory panels of senior influencers to refine its global corporate brand strategy and fine-tune messaging. Continue reading »

Lead up to QRCA Symposium: QRCA Symposium keynote speaker Patricia Martin sees growth opportunities for qualitative researchers who can tap into the “Renaissance Generation.” Who are these “cultural consumers” and why should marketers care about them? Continue reading »