Posts Tagged ‘QRCA Conference’

Tips for getting ‘natural’ insights from ‘the real world’ with mobile qual

Posted by Betsy Leichliter Tuesday, May 8, 2012 14:27 No Comments

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

This was posted under category: Mobile Qualitative Research, New Qualitative Research Blog, Online Discussion Board Focus Groups & IDIs Tags: , , , , , , , , ,

4 Reasons for NewQual Fans to Be in Rome in Late April

Posted by Jeff Walkowski Monday, April 2, 2012 7:46 No Comments

Reminder that the 6th Joint Conference between the AQR and QRCA will be held in Rome on April 25-27. Some presentations are very germane to the NewQual community. Continue reading »

This was posted under category: Mobile Qualitative Research, New Qualitative Research Blog, New Qualitative Research Events, Qualitative Research News Tags: , , , , , , , ,

Online Projectives: It Could Be Anything!

Posted by Shaili Bhatt Wednesday, December 14, 2011 18:49 No Comments

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

This was posted under category: Diaries, Journals, Blogs, New Qualitative Research Blog, New Qualitative Research Events, Online Communities (MROCs), Online Discussion Board Focus Groups & IDIs, Qualitative-Quantitative Hybrid Market Research Tags: , , , , , , , , , , , , , , , ,

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