Posts Tagged ‘online usability research’

AARP Uses a Hybrid Research Approach to Better Understand . . . Young Adults?

Posted by Dorrie Paynter Friday, May 20, 2011 15:53 No Comments

Event coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “AARP Targets 25-34 Year Olds?!?” Kristin Schwitzer of Beacon Research and Diane Ty of AARP use a three-phase hybrid research approach to tap into the mindset of young adults and inform development of AARP’s revolutionary initiative targeting this new audience. Continue reading »

This was posted under category: New Qualitative Research Blog, New Qualitative Research Events, Online Communities (MROCs), Online Discussion Board Focus Groups & IDIs, Qualitative-Quantitative Hybrid Market Research, Webcam Real-time Focus Groups & IDIs Tags: , , , , , ,

Lead up to the QRCA Symposium: Getting Young Adults to “Tune-In” to AARP

Posted by Ben Smithee Monday, April 18, 2011 13:01 No Comments

A look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading »

This was posted under category: Emerging Solutions, New Qualitative Research Blog, New Qualitative Research Events, Qualitative-Quantitative Hybrid Market Research, Webcam Real-time Focus Groups & IDIs Tags: , , , , , , , , ,

Lead up to QRCA Symposium: Pure. Rare. Eternal. How Qualitative Research made a World of Difference for Platinum

Posted by Betsy Leichliter Thursday, April 14, 2011 8:45 2 Comments

How qualitative usability research helped preciousplatinum.com succeed with diverse consumer targets and local marketing partners worldwide. Continue reading »

This was posted under category: New Qualitative Research Blog, New Qualitative Research Events, Webcam Real-time Focus Groups & IDIs Tags: , , , , , , , , , , , , , ,

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