Posts Tagged ‘online qualitative’

Steve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading »

Tragon has added SMART Boards to their discussion rooms, allowing moderators and facilitators to project any image onto a white board, take notes on the projected image with electronic markers and save the image with the notes included. Continue reading »

Face CEO chaired Esomar’s Global Qualitative Research Conference. The main thread of his speech was rapid change and what this means for qualitative research. Continue reading »

A recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading »

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
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Reminder that the 6th Joint Conference between the AQR and QRCA will be held in Rome on April 25-27. Some presentations are very germane to the NewQual community. Continue reading »

Looking to create your own online insights community? Here’s an update on licensable platforms just for that purpose. Continue reading »