Posts Tagged ‘online qualitative research’

Tragon has added SMART Boards to their discussion rooms, allowing moderators and facilitators to project any image onto a white board, take notes on the projected image with electronic markers and save the image with the notes included. Continue reading »

A hot topic in the market research industry has been Big Data. Online technologies have made it easier than ever to collect huge amounts of qualitative data, however that presents a challenge when it comes to analysis… especially quick analysis. Continue reading »

Find some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading »

A recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading »

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

Diane Liebenson, publisher of GreenBook, shares a quick overview about the updates to an essential resource for new technologies in qualitative research: the NewQualitative.org website, with a comprehensive guide to NewQual methods, platform providers and research consultants Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

A recent project experience forces the author to question his longstanding beliefs regarding the number of respondents in an online chat. Continue reading »

Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading »