Posts Tagged ‘online focus group’
NewQual Topics Discussed in Rome
Wednesday, May 2, 2012 11:03 No CommentsThis article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading
Personas Made Even Better Via Online Qual
Thursday, July 28, 2011 15:28 1 CommentPersonas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading
What’s the Optimal Number of Respondents in an Online Chat?
Tuesday, July 5, 2011 10:15 4 CommentsA recent project experience forces the author to question his longstanding beliefs regarding the number of respondents in an online chat. Continue reading
5 More Rules of Engagement: How to Sustain Participant Involvement in online bulletin boards
Wednesday, June 29, 2011 17:23 3 CommentsSustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading
In-Depth Consumer Insights in 7 Days; New, Faster-turnaround Qual Research Solution from 20|20
Tuesday, April 5, 2011 11:0220|20 Technology announced the launch of QuickQual Turbo™, a new bundled solution delivering fast-turnaround, in-depth qualitative research built around 20|20’s QualBoard™ bulletin board focus group platform. Continue reading
