Posts Tagged ‘online discussion boards’

Teens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading »

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading »

Real-time coverage of the following session from QRCA’s Symposium on Excellence in Qualitative Research in Chicago: “After the Bubble: Growing the Mortgage Business in Challenging Times” with Jeff Scheiring of BBVA Compass and April Flessa of Felton Wills. Continue reading »

When a multi-national bank headquartered in Spain bought Compass Bank, Jeff Scheiring reached out for recommendations. Insights gained from the research lead to a 30% increase in mortgage applications in 2010. Continue reading »