Posts Tagged ‘MROCs’
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
Building Your Own Insights Community? What To Expect from Platforms
Wednesday, March 21, 2012 17:12 3 CommentsLooking to create your own online insights community? Here’s an update on licensable platforms just for that purpose. Continue reading
Online Projectives: It Could Be Anything!
Wednesday, December 14, 2011 18:49 No CommentsProjective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading
Wizardry of MROCs: A Meaningful Journey
Wednesday, August 31, 2011 13:20 2 CommentsExperienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading
The Maze of Models in Online Insights Communities
Friday, June 24, 2011 13:07 2 CommentsWith multiple options for structuring online insights communities, getting started with communities can be tricky territory for beginners. Here are four examples of formats for consideration and a quick kick-start. Continue reading
