Posts Tagged ‘mobile’
Oh, the Places You Can Go (with Mobile!)
Monday, February 11, 2013 16:03 No Comments2012 was a breakthrough year for me and mobile qualitative. Hope you enjoy hearing about the fun and unexpected places it took me, in the hopes it inspires you this year. Continue reading
Top 10 Highlights From An Eye Witness @ Raven’s Super Bowl Celebration
Thursday, February 7, 2013 0:35 2 CommentsAn ex-P&G marketer and long term Super Bowl fan shares an eye witness perspective of the Raven’s Super Bowl celebration in Baltimore Continue reading
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
More Day 1 Highlights from MRMW Conference Including What Clients Want From Vendors
Wednesday, July 18, 2012 14:05 3 CommentsReal-time blogging highlights from Day 1 of the 3rd International Conference of Market Research in the Mobile World Continue reading
Highlights from the start of Market Research in the Mobile World
Wednesday, July 18, 2012 10:19 2 CommentsReal-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World Continue reading
Qualitative in Concert: Mixing Mobile, Online and In-Person
Tuesday, July 17, 2012 23:48 2 CommentsA shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading
Tips for getting ‘natural’ insights from ‘the real world’ with mobile qual
Tuesday, May 8, 2012 14:27 No CommentsDianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading
Building Your Own Insights Community? What To Expect from Platforms
Wednesday, March 21, 2012 17:12 3 CommentsLooking to create your own online insights community? Here’s an update on licensable platforms just for that purpose. Continue reading
When to Use NewQual – Cliff Notes for Newbies
Tuesday, February 14, 2012 16:08 1 CommentWhen I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading
My Mobile Qual “Must Read” List from MRMW2011
Monday, July 25, 2011 11:14 2 CommentsMissed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Continue reading
