Posts Tagged ‘mobile qualitative’
Interview with Steve August on the new Revelation|NEXT platform
Thursday, May 16, 2013 9:00 No CommentsSteve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading
Kids These Days! How to Engage Teens in Online Qualitative Research
Monday, May 13, 2013 16:21 No CommentsTeens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading
Master Your Story with Apps + Video Collages!
Wednesday, February 13, 2013 12:12 2 CommentsShaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
More Day 1 Highlights from MRMW Conference Including What Clients Want From Vendors
Wednesday, July 18, 2012 14:05 3 CommentsReal-time blogging highlights from Day 1 of the 3rd International Conference of Market Research in the Mobile World Continue reading
Highlights from the start of Market Research in the Mobile World
Wednesday, July 18, 2012 10:19 2 CommentsReal-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World Continue reading
Qualitative in Concert: Mixing Mobile, Online and In-Person
Tuesday, July 17, 2012 23:48 2 CommentsA shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading
Tips for getting ‘natural’ insights from ‘the real world’ with mobile qual
Tuesday, May 8, 2012 14:27 No CommentsDianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading
QCast Webinar on Mobile Qualitative!
Wednesday, May 2, 2012 12:15 No CommentsTwo of NewQual’s regular bloggers, Kristin Schwitzer (ex-P&G brand mgr) and Dana Slaughter (ex-Frito Lay brand mgr), team up once again to share a repeat of their popular “In the Moment with Mobile” session that they presented at both the 2011 2nd International Mobile in the Market Research World Conference in Atlanta and the 2011 QRCA Annual Conference in Las Vegas. Continue reading
