Posts Tagged ‘mobile ethnography’

Steve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

A recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

Two of NewQual’s regular bloggers, Kristin Schwitzer (ex-P&G brand mgr) and Dana Slaughter (ex-Frito Lay brand mgr), team up once again to share a repeat of their popular “In the Moment with Mobile” session that they presented at both the 2011 2nd International Mobile in the Market Research World Conference in Atlanta and the 2011 QRCA Annual Conference in Las Vegas. Continue reading »

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
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Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Continue reading »

A recent grad student’s summary of her comprehensive thesis on mobile market research as it relates to qualitative research, with links to the full paper Continue reading »

Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading »