Posts Tagged ‘mobile diary’

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. Continue reading »

A recent grad student’s summary of her comprehensive thesis on mobile market research as it relates to qualitative research, with links to the full paper Continue reading »