Posts Tagged ‘market research’

Find some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading »

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. This is Part 2 of 5 in a series of posts. Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Continue reading »

Hallmark has taken a holistic and innovative approach to exploring how social media can be used to understand people. Tom Brailsford gave a wonderful presentation on Hallmark’s approach and learnings at this year’s Merlien Market Research in a Mobile World conference in Atlanta. Continue reading »

Event coverage for IIR’s 2011 Technology Driven Research Event in Chicago: “Are you Scared of Change?” Dr. William MacElroy, Socratic Technologies Continue reading »