Posts Tagged ‘Facebook’

Facebook is a powerful research tool. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform every day via search. Brands with a fan base can also actively ask consumers to weigh-in on their product, service and/or marketing. Learn about 5 ways to start using Facebook for insights. Continue reading »

Will Facebook replace research-oriented platforms like QualBoard and i-Tracks for asynchronous discussions with groups of pre-recruited participants? While nice in theory, here are 7 reasons why using Facebook for research is not yet on par with research-specific platforms Continue reading »