Posts Tagged ‘emerging techniques’

Tragon has added SMART Boards to their discussion rooms, allowing moderators and facilitators to project any image onto a white board, take notes on the projected image with electronic markers and save the image with the notes included. Continue reading »

A simple 4-step process to use social media to help understand the competitive landscape from a consumer perspective Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading »

Face CEO chaired Esomar’s Global Qualitative Research Conference. The main thread of his speech was rapid change and what this means for qualitative research. Continue reading »

Find some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading »

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »