Posts Tagged ‘Consumer Engagement’

Steve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »

Event coverage of the following session from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago, May 2-3, 2011 #TDMR: “Crowdsourcing Your Research as Co-Creation” presented by Kevin Lonnie of KL Communications and Miguel Ares of Bloomberg. Continue reading »