Posts Tagged ‘consumer behavior’

Online Projectives: It Could Be Anything!

Posted by Shaili Bhatt Wednesday, December 14, 2011 18:49 No Comments

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

This was posted under category: Diaries, Journals, Blogs, New Qualitative Research Blog, New Qualitative Research Events, Online Communities (MROCs), Online Discussion Board Focus Groups & IDIs, Qualitative-Quantitative Hybrid Market Research Tags: , , , , , , , , , , , , , , , ,

Wizardry of MROCs: A Meaningful Journey

Posted by Shaili Bhatt Wednesday, August 31, 2011 13:20 2 Comments

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »

This was posted under category: Diaries, Journals, Blogs, Emerging Solutions, Mobile Qualitative Research, New Qualitative Research Blog, Online Communities (MROCs), Online Discussion Board Focus Groups & IDIs, Qualitative Research Platforms, Qualitative Research Providers, Qualitative-Quantitative Hybrid Market Research Tags: , , , , , , , , , , ,

Actual vs. projected behavior: be clear on which you are researching

Posted by Amy Savin Thursday, June 16, 2011 16:24 1 Comment

A commentary on researching actual versus projected consumer behavior Continue reading »

This was posted under category: Diaries, Journals, Blogs, New Qualitative Research Blog, Online Discussion Board Focus Groups & IDIs Tags: , , ,

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Posted by Kristin Schwitzer Friday, March 18, 2011 14:40 3 Comments

Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading »

This was posted under category: Mobile Qualitative Research, New Qualitative Research Blog Tags: , , , , , , , ,

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