Posts Tagged ‘consumer behavior’
Online Projectives: It Could Be Anything!
Wednesday, December 14, 2011 18:49 No CommentsProjective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading
Wizardry of MROCs: A Meaningful Journey
Wednesday, August 31, 2011 13:20 2 CommentsExperienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading
Actual vs. projected behavior: be clear on which you are researching
Thursday, June 16, 2011 16:24 1 CommentA commentary on researching actual versus projected consumer behavior Continue reading
7 learnings from the Super Bowl XLV (2011) Mobile Ethnography
Friday, March 18, 2011 14:40 3 CommentsUsing their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading














