Posts Tagged ‘bulletin board research’

Teens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading »

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »

Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

Are follow-up probes essential in online asynchronous studies? Or do they just sap participant energy? We invite you to add your views. Continue reading »

Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading »

Experienced online community moderator Shaili Bhatt tackles consumer engagement in online research communities with one of her secrets to meaningful connections. Continue reading »