Posts Tagged ‘b2b research’

New tools and how to use them: The SmartPen

Posted by Susan Abbott Thursday, August 4, 2011 8:49 2 Comments

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Continue reading »

This was posted under category: Diaries, Journals, Blogs, Emerging Solutions, New Qualitative Research Blog Tags: , , , ,

Year-Long Online Bulletin Boards Provide Insight into Needs of High-Value Corporate Stakeholders for Philips

Posted by Dorrie Paynter Sunday, May 15, 2011 21:34 1 Comment

Real-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “The Virtual Boardroom: Using Online Qualitative to Research Senior Stakeholders.” Michael Walsh of Observant LLC and Penny Measure of Philips Healthcare, Amsterdam talk about how online bulletin boards gave them valuable year-long access to global business leaders. Continue reading »

This was posted under category: New Qualitative Research Blog, New Qualitative Research Events, Online Discussion Board Focus Groups & IDIs Tags: , , ,

Lead up to the QRCA Symposium: The Virtual Boardroom – Using Online Bulletin Boards to Understand Senior Business Influencers

Posted by Dorrie Paynter Tuesday, April 5, 2011 15:02 2 Comments

Philips Global Marketing uses online advisory panels of senior influencers to refine its global corporate brand strategy and fine-tune messaging. Continue reading »

This was posted under category: New Qualitative Research Blog, New Qualitative Research Events, Online Discussion Board Focus Groups & IDIs Tags: , , , , , , , , , , , , ,

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