Posts Tagged ‘advertising’

Personas Made Even Better Via Online Qual

Posted by Amy Savin Thursday, July 28, 2011 15:28 1 Comment

Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

This was posted under category: Diaries, Journals, Blogs, New Qualitative Research Blog, Online Discussion Board Focus Groups & IDIs, Online Text Chat Real-time Focus Groups & IDIs Tags: , , , , , , ,

How to speak to first-time home buyers in today’s challenging times

Posted by Kristin Schwitzer Thursday, May 12, 2011 12:10 No Comments

Real-time coverage of the following session from QRCA’s Symposium on Excellence in Qualitative Research in Chicago: “After the Bubble: Growing the Mortgage Business in Challenging Times” with Jeff Scheiring of BBVA Compass and April Flessa of Felton Wills. Continue reading »

This was posted under category: New Qualitative Research Blog, New Qualitative Research Events, Online Discussion Board Focus Groups & IDIs Tags: , , ,

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Posted by Kristin Schwitzer Friday, March 18, 2011 14:40 3 Comments

Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Continue reading »

This was posted under category: Mobile Qualitative Research, New Qualitative Research Blog Tags: , , , , , , , ,

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