Authors: Choosing Among Today’s Qualitative Options | User Guide
Jay Zaltzman
Jay Zaltzman has been a qualitative research consultant since 1994. He conducts research for clients in a wide range of fields, including website-related research, as well as high tech, healthcare, financial services, consumer packaged goods and others.
In 2010, Jay gave presentations on the topic of choosing among new research methods at the AQR/QRCA conference and the QRCA annual conference.
Jay has made it a point to keep abreast with online and remote research methods as they develop, starting as early as 1999. However, he tries to be “agnostic” when it comes to the research method: the main goal is to find answers to research questions. The most appropriate research method may be a newer one, a more traditional one, or a combination of both.
Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he trained as an interviewer of recruitment candidates. After his military service, he completed a Bachelor’s degree in Psychology at Tel-Aviv University. He began his career in market research after returning to the U.S.
Jay Zaltzman
Bureau West – Marketing Research and Marketing Strategy | www.bureauwest.com
info@bureauwest.com | 818.752.7210
Betsy Leichliter
Betsy Leichliter is Qualitative Advisor at NYC & Chicago-based Leichliter Associates Market Research / Idea Development, which provides US and global clients with custom qualitative and interactive research for new products, services, environments, and experiences.
In keeping with her company motto — Open Minds Open Minds® — Betsy is recognized as an early adopter/adapter of new communications technologies for qualitative research. Her top area of interest for 2011 is developing new ways to use mobile devices and online platforms to sustain rich, multimedia qualitative interactions with people in situations where research has been difficult or impossible to do until now.
Betsy holds BA and MBA degrees from Stanford, and teaches Marketing Research and Qualitative Workshops to international students at NYU’s School for Continuing and Professional Studies. She is an active peer coach and knowledge contributor via QRCA, social media, and other professional channels.
Betsy Leichliter
Leichliter Associates LLC – Market Research / Idea Development | www.leichliter.com
betsy@leichliter.com | 212.753.2099
