Userlytics Corporation

Overview

We provide an online webcam based IDI service based on a new technology.

Participants interact with stimuli or rich media assets; live URLs, concept sketches, wireframes, prototypes, user interfaces, power point slides, or any type of static or dynamic asset or questionnaire.

Both participants (through their own webcam) and everything they say, hear, see, and do on their computer screen are recorded and combined into a synchronized “Video-in-Video” recording. After the completion of the recorded stimuli phase, participants are also asked a series of post stimuli/task(s) survey questions.

The dashboard includes a “Video Highlights” summary, where key events and comments are hyperlinked to the specific Video-in-Video and timeline moment.

We also provide private labeling services.

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Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Interpretation & Analysis Tools
• Emerging Solutions
• Recruiting & Sampling
• Transcription & Translation Services
• Video Streaming for Remote Viewing
• Online Webcam Asynchronous IDIs

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Platforms and Services

Userlytics.com

A platform that enables online “Video-in-Video” based asynchronous In-Depth Interviews (IDIs).

Participants, from their own home or workplace anywhere in the world, are asked to conduct tasks, answer questions, react to stimuli, or interact with prototypes, using any kind of static or dynamic media.

Both finished products as well as draft concepts, wireframes, prototypes and user interfaces of any kind can be tested for usability, impact, engagement and effectiveness, and to explore and discover insights for developing product and creative strategies and assets, and for media planning purposes.

Each study includes both a recorded stimuli/task(s)/question(s) phase, and a post stimuli/task(s) survey phase, so as to compare and contrast what participants do and say, as well as measure attentiveness and recall.

The recorded phase can be set for various lengths of time, 10, 15, 20, or even 60 minutes.

Participant invitation links can be sent to email lists, or placed at the end of a qualifying questionnaire, or placed on websites.

Results can be obtained within days of setting up a study, even hours.

USShowTell.com

Contests can be easily set up whereby participants can compete to develop the most interesting user experience video, or insight video, or focus group video, or Video-in-Video using the unique Userlytics technology.

Participants can upload any type of video from any kind of device, including any kind of mobile device.

Clients can set the conditions for the contest such as the target brand or concept, the type of video feedback, the number of winning awards, the award type and/or amount, etc.

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Distinctive Features

Userlytics.com

Online Video-in-Video. No other online platform allows for simultaneous viewing and observation of what respondents see and hear with what they say, who they are, and where they are.

Not dependent on a browser or a web based test. All the interactions that take place on the respondent computer screen, not just the browser, are recorded. Prototypes and any type of stimuli or media asset can be tested, not just live URLs.

“Video Highlights” hyperlinked annotations of key events and comments

USShowTell.com

Ability to easily and rapidly set up video experience and video feedback contests, with monetization as an incentive.

Use of unique “Video-in-Video” technology.

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Market Research Applications

Userlytics.com

• Usability and User experience studies, Online Focus Group and Online Video IDIs
• Market Researchers, Advertisers, Product Managers
• American Airlines, Intuit, RGA

USShowTell.com

• Social & Viral Media Campaigns, Usability and User Experience Studies, Mystery Shopping
• Corporate Advertisers, Market Researchers, Product Managers

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Training and Support

Userlytics.com

• Advice and assistance in task, questions and study set up
• Recruitment
• QA and Transcription

USShowTell.com

Customer and Contributor email based support services

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Useful Links

Userlytics.com
USShowTell.com

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Affiliations

CASRO, ESOMAR, MRA, UPA, YPO, WPO

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Contact