Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology.
Toluna guarantees that the data clients receive is of the highest quality and survey programming unparalleled. Companies also benefit from Toluna’s proprietary, web-based data reporting and analysis tool, TolunaAnalytics™.
Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™ and AutomateSurvey™. The company’s QuickSurveys™ product actually integrates with www.toluna.com to capture real-time respondent feedback. Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan Hong Kong.
|New Qualitative Research Method||Product / Tool / Platform|
|Online Text Chat Real-time Focus Groups & IDIs||TolunaChat™|
|Mobile Qualitative Research||IVR (Interactive Voice Response)|
|Online Discussion Board Focus Groups & IDIs|
|Diaries, Journals, Blogs|
|Online Communities (MROCs)||PanelPortal™|
|Qualitative-Quantitative Hybrid Market Research||TolunaChat™|
|Social Media-Related Qualitative Research||PanelPortalConnect™|
|Interpretation & Analysis Tools||TolunaAnalytics™|
|Recruiting & Sampling|
|Research Design, Training, & Field Management|
Platforms and Services
TolunaChat™ enables companies to gather rich insights from survey respondents in real-time. Our easy-to-use technology enables companies to intercept survey respondents and ask them more in-depth questions.
IVR (Interactive Voice Response) provide participants with an automated ‘voice guided’ survey experience. We provide interactive voice response surveys that enable individuals to dial a phone number and participate when and where it’s most convenient for them! Many of our clients use this as a way to audit in-store experiences, and more.
Interested in building a panel of consumers ready, and willing to participate in your surveys? Toluna can help take things a step further by providing you with a custom ‘community.’ Custom panel ‘communities’ provide unique benefits as companies can not-only target respondents in real-time for surveys, but can benefit from ‘listening’ or viewing on-site activities undertaken by members.
PanelPortalConnect™ allows you to turn faceless fans into profiled respondents who can, in turn, deliver valuable business insights – and all without them even leaving facebook. PanelPortalConnect is the integration of PanelPortal – Toluna’s pioneering online panel and community software – within the Facebook platform.
TolunaAnalytics™ is the company’s proprietary, web-based data reporting and analysis tool. It will be a standard feature not only for all full-service data collection projects but also within Toluna’s PanelPortal™ product.
Toluna is the world’s leading online panel and survey technology provider. In addition to our online sample capabilities, Toluna continually develops innovative world-class technology to enable market research organizations, communication agencies and brands worldwide to create surveys, manage panels and build online communities to gain real time customer insight quickly and cost effectively.
Toluna’s PanelPortal is unique, and can be provided to companies as a fully managed service, or tool that can be self- managed. PanelPortal is built to scale and can accommodate multi-purpose communities easily. More than 120 global firms use PanelPortal’s ‘community’ solution.
TolunaAnalytics provides users with two key benefits – speed and efficiency. Companies can access data quickly, which expedites the market research process. Users can begin to react to data, and generate insight within minutes of project launch. Users can create cross-tabulations with both quantitative and open-ended responses, as well as PowerPoint presentations within the tool.
Market Research Applications
Custom panel ‘communities’ can generate insight that goes above and beyond quantitative survey feedback. On-site chatter can be used to get an ongoing sense of customer sentiment, and help foster co-creation. Many worldwide brands benefit from using this Market Research Web 2.0 approach.
AMA, ARF, AMSRS, ASC, CASRO, CMOR, EphMRA, ESOMAR, iMRO, MRA, MRIA, MRSI, PBIRG, PMRG