The Understanding & Insight Group
U&I, a Business Development and Products Research Company, specializes in front-end development of consumer-desired products and services. Purpose-built technologies and diagnostic tools are part of our integrated approach that produces deep, market-based understanding of people and the products they really want. With strategic information, optimal product spaces are quickly and precisely defined so development time and product evaluation costs can be reduced by 50% or more. Since our founding in 1999, our comprehensive process has lead to more than 300 successful product launches. That’s why we say It Works Everytime!
Proprietary Products. Refined Technologies. Comprehensive Understanding. Original Thinking. Unparalleled Results. U&I Knows the Way.
|New Qualitative Research Method||Product / Tool / Platform|
|Telephone Focus Groups and IDIs||Proprietary|
|Online Text Chat Real-time Focus Groups & IDIs||Proprietary|
|Diaries, Journals, Blogs||Mixed|
|Online Communities (MROCs)||Mixed|
|Qualitative-Quantitative Hybrid Market Research||Getting It!|
|Video Streaming for Remote Viewing||Mixed|
|Other Supported Methods||Knowledge mapping, value diagramming, idiographic analysis, trade-off analysis integrated with the above methods, qual and quant Kano analysis|
Platforms and Services
- Getting It!®
A proprietary integrated system of qualitative and quantitative approaches which transforms business and consumer information into strategic and actionable results that resonate strongly with deeply-held consumer desires.
- Technology-based information-gathering and analyses
- Training of system
- In-context interviewing
- Quantifying qualitative information using our patented process
- Getting It!® – Its proprietary integrated system which captures consumers emotional motivators and transforms pertinent information into strategic and actionable results that resonate strongly with the consumer.
- Purpose-built technologies and diagnostic tools provide precise knowledge that define optimal product spaces.
- Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased.
- In-context interviewing where the consumer interacts with the product or service provides more insightful and accurate results.
- Our methods for quantifying qualitative information include a proven patented process which provides deeply-accessed results, accurately, very quickly and at less cost than traditional-only methods.
- Our system, designed with business end-points as benchmarks, produces actionable strategies that are pre-tested and refined to ensure the best marketability.
- The process is sustainable, quick and accurate. IT! works EVERYTIME! (SM)
Market Research Applications
Comprehensive system is applicable to all industries, products and services at all levels from regional to worldwide. IT! works EVERYTIME! (SM)
Training and Support
Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased.
AMA, ARF, ESOMAR, IFT, MRA, PDMA