Schlesinger Associates

Overview

Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative solutions to your research needs. Working in partnership with you, we provide outstanding recruitment for any methodology your study requires and we help you slect are perfectly positioned for multi-methodology solutions.

With a lifetime of experience and an uncompromising commitment to your success, we are your global research partner, anywhere, anytime.

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Webcam Real-time Focus Groups & IDIs	FocusVision InterVu (Partner)
Telephone Focus Groups and IDIs
Online Text Chat Real-time Focus Groups & IDIs
Online Discussion Board Focus Groups & IDIs
Diaries, Journals, Blogs
Online Communities (MROCs)	InspiredOpinions
Qualitative-Quantitative Hybrid Market Research
Social Media-Related Qualitative Research
Recruiting & Sampling
Research Design, Training, & Field Management
Transcription & Translation Services	Schlesinger Transcription Services
Video & Multimedia Production and Editing	Interactive Video Productions
Video Streaming for Remote Viewing	FocusVision & Active Group partners

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Platforms and Services

 

Recruiting & Sampling

Recruiting for thousands of studies annually, our clients trust us as their research partner to deliver high-quality recruitment for their important and most challenging projects for the healthcare, consumer, business-to-business and technology markets. Our experienced and resourceful teams are fully committed to tracking down and engaging your target audiences to participate in our full range of online qualitative methodologies. At Schlesinger Associates, we dig deeper, constantly pushing the boundaries of our capabilities to help you succeed.

Online Discussion Boards Focus Groups and IDIs

Our bulletin / discussion boards overcome time zone limitations, providing greater geographic reach to larger respondent groups and provide more in-depth transcripts for greater insight.  Participants log in at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group. Features include bulletin board diaries
 and multi-mode options to break out into one to ones.

Online Text Chat Real-time Focus Groups & IDIs

Gain a fast top-level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly get to the heart of any issue. Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs. Respondents can also be divided into breakout groups for more intimate discussions and then brought back to the larger forum generating more insight in less time.

Webcam Real-Time Focus Groups & IDIs

All the convenience of an online methodology with the reassurance gained from experiencing the visual and audio signals of a participant as they interact with the group and moderator. Webcam and streaming technology provide a truly qualitative environment when travel is not an option or is too cost-prohibitive.  FocusVision’s InterVu features include: unlimited observers, multi-screen view and screen share, a dedicated technician, mini polls, option to record and archive interviews, option for webcam shipment if required.

Qualitative-Quantitative Hybrid Market Research

Schlesinger Associates has the flexibility to combine its online surveys with online qualitative methodologies, or traditional qualitative with online qualitative studies.  Hybrid studies can be conducted either in series or in parallel, with ease and efficiency.

Telephone Focus Groups and IDIs

When an entire online qualitative solution is not required, our clients often request the solution of a telephone depth interview or telephone focus group.  We set up your conference line, recruit your participants and often supply any link to a secure website for the call reference.

Video Streaming for Remote Viewing

Through our partners at Focus Vision and Active Group we support the remote streaming of your online qualitative study with additional features such as client chat.

Transcription

We provide transcription for any kind of online qualitative study, delivering a fast service with precision results.

 

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Distinctive Features

We are perfectly positioned for multi-methodology solutions for our clients.  Being a leading provider of online qualitative, online surveys and traditional qualitative solutions, we conduct studies using different methodologies either in series or in parallel, with ease and efficiency. You will have just one point of contact and one invoice.

We are expert recruiters and will help you select the most suitable online qualitative tool to achieve your study goals.

 

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Market Research Applications

Online Discussion Boards Focus Groups and IDIs

Ideal for international studies, multi-language studies, larger participant numbers, low-incidence targets, when greater depth of opinion and detailed transcripts would be useful; when you require participants to share their own media, when you need to reduce the influencer effect or when extended time frames suit your study.

Online Text Chat Real-time Focus Groups & IDIs

Ideal for international or widely dispersed participants, short lead-times, urgent studies, sensitive topics, when simultaneous discussion time is required or when client or moderator travel is restricted.

Webcam Real-Time Focus Groups

Ideal when the convenience of an online methodology is required but visual and audio signals of a participant remain key to insight, when a maximum of eight participants per group is suitable, when the ability for clients to chat with the moderator during the group is important.

Qualitative-Quantitative Hybrid Market Research

Ideal when two methodologies are required to stand up to full scrutiny of a study. Ideal for sensitive topics, budget sensitive studies and time constraints.

Telephone Focus Groups and IDIs

Ideal for studies with budget limitations, minimal stimulus, technically limited participants or a sensitive topic. A great solution as a top-up to traditional focus groups for busy participants who cannot travel to facilities.

Video Streaming for Remote Viewing

Ideal when travel is not an option for traditional focus groups, for the viewing of online qualitative studies, when on demand viewing of a study is preferred.

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Useful Links

Webcam Focus Groups and Demo

Online Discussion/Bulletin Boards

Online Focus Groups

Recruitment Services

 

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Affiliations: QRCA, AMA, AQR, CASRO, ESOMAR, MRA, MRS, PBIRG, PMRG

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Contact