Qualvu

Overview

Qualvu is the future of qualitative research, inspiring business decisions guided by the voice and face of the consumer. Through streamlined video-based technologies, we collect better human intelligence and deliver superior insights that drive decision making. The Qualvu proprietary platform enables multi-language, global research that drives online reports supported by actionable analysis and video highlights. Capturing behavioral and attitudinal feedback from home, work, in-store, and even in-vehicle, Qualvu delivers new levels of human access. Whether via webcams, flip cams, or the Qualvu mobile app, consumers are empowered to share truthfully; and brands are empowered to gain deeper insights, make better decisions, and share key data across the organization. To learn more, visit www.qualvu.com/.

Qualvu’s Key Benefits

• Better, candid, truthful, in-the-moment insights
• Cost effective: modular and transparent
• Self-serve project builder for video feedback collection
• Innovative asynchronous mobile video feedback
• Searchable video intelligence allows in-depth data mining
• Streamlined, easy-to-use, turnkey project management platform
• Proprietary recruiting selects the best consumer participants

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Mobile Qualitative Research	Qualvu Discover Mobile App
Online Discussion Board Focus Groups & IDIs
Diaries, Journals, Blogs	Qualvu Discover
Qualitative-Quantitative Hybrid Market Research
Interpretation & Analysis Tools	Qualvu Decide
Emerging Solutions
Recruiting & Sampling
Research Design, Training, & Field Management
Transcription & Translation Services
Other Supported Methods	Asynchronous Video Qualitative Research

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Platforms and Services

 

The Qualvu Platform

Design. Discover. Decide.

Qualvu Design

Once you partner with Qualvu, you will work one-on-one with an assigned research strategist to discuss your goals and strategic objectives in order to best define, scope, and design your project. From selecting the video-enabled technology that consumers will use to submit their candid feedback to how your screener and discussion guide are designed, we ensure you act as a key collaborator throughout the process. Our methodology is firmly grounded in a deep understanding of your business’s challenges and opportunities, and through our turnkey, software-driven process, we design research that aligns with your strategic objectives and meets your stakeholders’ needs, all while preserving key project data and assets.

Features

• Proprietary, turn-key, software-driven process
• Self-serve project creator platform
• Custom screener and discussion guide crafting
• Global participant recruiting
• Preservation of key project data and assets

What do you gain?

• A customized project design that aligns with business objectives and stakeholder needs
• A discussion guide that asks the right questions the first time around
• More on-target, relevant consumer insights

 

Qualvu Discover

Qualvu Discover provides businesses with an easy-to-navigate web and mobile platform that provides access to consumers 24/7 – as they share videos, photos, text responses, and screen captures. Qualvu’s proprietary platform gives businesses greater insight into their consumers’ lives and empowers consumers to share stream-of-consciousness feedback in their own element and within a moment of truth.

Features

• Moderator video responses are prerecorded and accessed by participants asynchronously – wherever and whenever relevant and convenient
• Allows participants to share video, photos, text responses, screen capture, and to interact with each other and/or the moderator, depending on the project objective and the client’s preference – options available a la carte and dependent on project design
• Enables moderators to post follow-up assignments or questions in response to any participant video or blog entry – directed at individual participants, groups of participants, or the entire blog community.
• Ability to flag or make notes on responses that provide relevant information; have already been reviewed; or need to be followed up on
• Improved ‘Grid View’ displays more information, in an easier to consume format
• Consumer multi-media responses are forever memorialized and organized for easy access, sharing, and in-platform analysis

What you gain?

• Easy-to-navigate platform that ensures greater transparency throughout the research process
• Better quality insights that drive more strategic business decisions
• 24/7 access to consumers

Qualvu Decide

Qualvu Decide provides businesses with an integrated, process-driven platform for delivering better quality insights. The platform gives businesses access to consumers’ insights anywhere, at any time through online video and searchable speech-to-text verbatim transcripts that can be replayed over and over again to ensure spot-on analysis.  Qualvu Decide empowers researchers with the best-in-the-market qualitative research analysis and coding tools in one integrated platform that enables researcher-stakeholder collaboration at every stage – resulting in more objective, accurate, and transparent findings supported by the voice and face of the consumer. Qualvu gives businesses strategic value and direction that empowers them to make better business decisions through deliverables that are saturated in rich consumer insights and actionable recommendations,

Features

Qualvu Decide is a Qualitative Data Analysis Tool, showcasing Qualvu’s proprietary select-to-play video transcript technology:

• Enables researchers to code and analyze data from within the Qualvu platform
• Powerful search and data mining tools provide researchers with new capabilities for sorting and classifying content
• Select-to-play transcript technology that transforms the transcript into the participant’s original words with a single click
• Ability to code and take notes on project responses
• Coded data can be viewed from every angle and evaluated through customizable filters – aiding theme development and helping answer key questions for the final report
• Playlists can be created and organized into folders as themes are identified with the click of a mouse, and easily shared through auto-generated links or by downloading as a single video file

What you gain?

• A more efficient, streamlined process that delivers better quality insights
• More objective, accurate, and transparent findings supported by the voice and face of the consumer
• Access to consumers’ insights anywhere, at any time
• An integrated  platform supported by a rigorous yet efficient data analysis process
• An online video platform that features video responses supported by searchable, organized transcripts
• Ability to replay participants’ video responses over and over again for accuracy and objectivity

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Distinctive Features

Our software driven, people powered approach to research leverages asynchronous mobile video and proprietary technologies to collect “in the moment” feedback, turn hours of video feedback into key insights and actionable recommendations, create a library of truth clients can mine and share indefinitely, and inspire more powerful and strategic business decisions – all supported by the voice and face of the consumer.

 

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Market Research Applications

Qualvu and its clients have discovered that, with digital research tools, it is possible to conduct almost every form of marketing research imaginable, including the following:

• Product Research
• Product testing
• MarComm research
• Attitudinal research
• Shopper insights
• Shopping habits
• Shop-alongs
• Advertising research
• Ad testing
• Concept testing
• Integrated polling
• Brand loyalty testing
• New product development
• Online video diaries
• Online video blog
• Insights in the moment
• Shopping habits
• Website usability
• Conjoint analysis

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Training and Support

Qualvu offers a complete support system to ensure project satisfaction and success – both for clients and participants.

Client:

Every client is assigned a project manager who not only oversees every project from beginning to end but also provides personalized training on Qualvu’s platform and capabilities. They not only provide support throughout the project but indefinitely following the project’s completion. Qualvu also maintains a knowledge base for clients, featuring frequently asked questions and answers, as well as product and capability upgrades that may impact the platform.

Participant:

Qualvu has participant management teams available 24/7 across the globe to train participants individually and help answer questions throughout the study. They also regularly follow up with participants to ensure the highest response completion rate to confirm the project stays on track. Qualvu also offers a step-by-step video tutorial to show participants how to set up their web cam and audio device to record and upload video responses.

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Other Services

Video quantitative research – Experience has taught us that feelings and behaviors cannot be quantified. But what if you could use the sample size you normally would for a quantitative study but, instead of asking participants multiple-choice questions, you asked them to show you their reactions and feelings while performing a daily activity in front of a camera? What if you could generate qualitative data that could be quantified, adding a level of statistical confidence to your qualitative research? This and more is now possible thanks to a new application of Qualvu’s platform that retains the insights of its pioneering video techniques for generating qualitative data while adding a level of statistical confidence.

Exclusive ongoing panels –We ensure ongoing collaboration with an exclusive consumer panel representative of your target sample; a long-term research plan; and detailed analysis delivered as a video report after every engagement. You also get your own “Library of Truth,” or a dataset that is available 24/7 for accessing quick-turn video consumer insights on demand, along with access to a powerful editing and analysis suite. In addition, to ensure a seamless process for you and your panel members, Qualvu offers ongoing and unlimited tech, project, and participant management support.

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Useful Links

The Qualvu Platform – How it Works

The Qualvu Platform – Take a Tour

Case Studies

Webinars

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Affiliations: ARF

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Testimonials

“Qualvu’s video diaries were critical in selling our ideas to Senior Management. Consumer insights are most powerful when they can be seen and heard directly from the consumer. I look forward to using Qualvu again.”
- Marketing Manager & Senior Qualitative Researcher, General Mills

”Qualvu is built from the ground up for online video. And you were able to get us into consumers’ bathrooms at 6:30 in the morning – no other provider is offering this level of access for insights. Plus Qualvu is an end-to-end, easy to use solution.”
- Digital Insights Tools Leader, Global Products Research Capability, Procter & Gamble

“Qualvu is a great solution. Our marketing team was concerned that they would not see customers’ reactions without focus groups, but the video diary approach put those fears to rest! The Qualvu team is smart, proactive and strategic, they are more than a research supplier, they are truly a partner in solving problems from tactical to strategic.”
- Marketing Manager, Sprint

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