QualTopics specializes in online, text-based qualitative research in the form of one-on-one chats. These conversations allow a live moderator to converse in real-time, using a platform similar to instant message, and gain deeper insight into respondents’ opinions and perceptions. We provide high impact research to further understand valuable consumer insights which can help guide key strategic business decisions.
No matter what phase of the research cycle, we can help uncover valuable understanding and insight into consumers’ thoughts, attitudes, beliefs and experiences that may have been left unarticulated through standard quantitative questioning alone.
|New Qualitative Research Method||Product / Tool / Platform|
|Online Text Chat Real-time Focus Groups & IDIs||QualTopics|
|Mobile Qualitative Research||QualTopics|
|Online Discussion Board Focus Groups & IDIs||QualTopics|
|Online Communities (MROCs)||QualTopics|
|Qualitative-Quantitative Hybrid Market Research||QualTopics|
Platforms and Services
QualTopics’ method can be utilized one of two ways: seamlessly integrated into a quantitative survey, or as a stand-alone, purely qualitative approach. Both use our uniquely skilled moderators, and create an environment in which consumers can fully express themselves openly and honestly, yielding deeper discovery and understanding. And with cutting-edge software, QualTopics can quickly code and filter through conversations in order to make analysis much more effective and precise.
With the help of cutting-edge software, QualTopics can quickly code and filter through your respondents’ conversations, which allows for a faster, more effective and more precise analysis.
Market Research Applications
- Sensory Research
- Ad & Concept Testing
- Customer Satisfaction
- Brand Positioning
- Product Positioning
- Brand Perception
- Behavioral Research
- Client Administered
- International Capabilities with Use of Client Moderators
AMA, CASRO, ESOMAR, MRA, WBENC