MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). We provide leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. MarketTools’ custom market research services are supported by our groundbreaking Advanced Analytics team and our suite of market research software including Community Manager, Panel Manager and Survey Manager.
|New Qualitative Research Method||Product / Tool / Platform|
|Mobile Qualitative Research||Mobile Research
|Online Communities (MROCs)||Pop-up Communities|
Platforms and Services
MarketTools Pop-up Communities™ provide a solution for obtaining rich, qualitative consumer data – through online communities structured to collect insights on specific topics from a designated audience in a short timeframe. Designed to deliver full service, targeted research programs over a two- to six-week duration, Pop-Up Communities provide faster results than the traditional market research online community (MROC), and offer deeper feedback than a standard focus group.
Pop-Up Communities allow you to engage with community members using interactive forums, blogs, polls, galleries, links to conversations on social media sites, and more. Participants deliver their input using comments (for verbatim quotes), images and video to provide real-world feedback that offer clear examples of how brands, products and categories relate to individuals’ lifestyles.
A MarketTools Pop-Up Community will deliver the results you need within weeks. Our experts use our industry-leading Community Manager software to set up a short-term research community designed to your specifications, find the right community participants, and collaborate with you to develop content, exercises, surveys and other engagement tools to elicit thoughtful feedback from community members. The short term duration of the community ensures that participants stay focused and engaged – so you get better quality responses.
In the online era, blogs, forums, tweets, and social networking sites are more and more a source of customer feedback. For online marketing research, this presents a new challenge. New data is readily available, but finding insights is like finding a needle in a haystack.
What marketers need is a way to harness the power of the cloud to create and sustain a two-way dialog with their customers in real time. They need a way to engage their target customers, observe and take part in all of the conversations that are happening, explore concepts and ideas, and collaborate on product innovation.
In other words, they need to create and participate in private online marketing research communities.
Until now, the cost and effort required to build online communities have been prohibitive. MarketTools has a solution. MarketTools Community Manager makes it fast and easy—at a fraction of the cost of competing full-service offerings. It’s a compelling new option for transforming customer insights into breakthrough business opportunities.
With MarketTools Community Manager, you can truly understand what’s on your customers’ minds, right now. And you can see possibilities you might otherwise have missed.
A full service offering combining a rich feature set with expert moderators enabling customized communities to be launched quickly. To obtain qualitative details, guide quantitative studies, or dig more deeply into quantitative results.
- Pop-up Communities are faster than other qualitative solutions by enabling exploration of time sensitive topics through the 2 to 6 week construction
- Pop-up Communities provide hybrid research more effectively by leveraging quantitative recruitment with detailed responses and interactive feedback
- Pop-up Communities are a turn key engagement optimized for timing, project budgets and moderator sourcing
MarketTools Community Manager enables you to engage your target audience and see possibilities you might otherwise have missed. You don’t just listen, you participate—so you get more authentic insights, faster. Community Manager is Purpose-built for developing insights. Most other online community-building products are social networking platforms that are designed to stand alone, divorced from other market insight solutions. Community Manager is integrated with MarketTools Online Market Research Software and our enterprise feedback management solution MarketTools CustomerSat, offering a comprehensive toolset for recruiting community members and generating insights from quantitative and qualitative data.
Market Research Applications
MarketTools Pop-up Communities™ provide a solution for obtaining rich, qualitative consumer data – through online communities structured to collect insights on specific topics from a designated audience in a short timeframe. Designed to deliver full service, targeted research programs over a two- to six-week duration, Pop-Up Communities provide faster results than the traditional market research online community (MROC), more actionable than social media monitoring and online efficiency not available with traditional focus groups.
- Engage a community to mine social media insights
- Create a community to obtain deeper insights on unexpected findings in quantitative research
- Utilize community feedback to fine-tune segmentation research
MarketTools Community Manager, market research online community (MROC) software, makes it fast and easy to create a private online market research community, open a dialog, and explore concepts and ideas in real time. It gives you powerful tools for deploying online communities in minutes, and provides a comprehensive feature set for engaging with your target audience through familiar social media tools such as forums, blogs, galleries, polls, idea voting, and more.
MarketTools Community Manager enables you to engage your target audience and see possibilities you might otherwise have missed. You don’t just listen, you participate—so you get more authentic insights, faster. Use Community Manager to generate insights throughout the product lifecycle:
- Ideate with customers and identify the product attributes that matter most in adoption
- Understand customer experiences, usage patterns, and satisfaction levels with products and services
- Interact with customer advisory boards
Training and Support
Pop-up Communities are supported by expert moderators, and community managers who can assist community members with any user-related questions.
Community Manager Software is licensed flexibly with training packages for moderators and managers as well as management and development assistance for highly customized communities.
Affiliations: CASRO, theARF