KL Communications

Overview

KL Communications focuses on building and managing proprietary online communities and panels for a wide range of industries.

Our newly developed IC2 (Insights Communities – 2) platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.

Supported Methods

Platforms and Services

IC2 (Insights Community 2)

Through the strategic integration of various insight-generating platforms such as interactive online communities, crowdsourcing, and social media, we are able to efficiently tap into a wide range of insights, connect the dots between underlying patterns, and help our clients see how it all fits together by communicating findings in a way that promotes understanding. This is our overarching platform which connects everything that we do.

Insights Community: Using an industry-leading proprietary community platform, we are able to engage consumers in an interactive online environment so our customers can reap the benefits of robust ideation and quick turnarounds for insights.

Crowdsourcing: A module that is incorporated into our community platform that allows our clients to harness the collective brain power of the masses in a way that allows them to spur innovation and develop the next big idea. This process is focused on providing an interactive environment that allows for true collaboration among idea generators while still maintaining a structure that ensures objectives are met. KLC is unique from others in this category in that we do not believe in pre-screening for creativity. Rather we believe that anyone with a passion for a challenge is capable of insightful contributions. We also believe in charging an entry fee (typically a nominal fee of $1.99, akin to a mobile app). This money goes directly to the winner and key contributors but helps root out any but the most interested in our challenge.

Social Media: Using industry-leading aggregation & language processing software, we are able to uncover key trends and insights that present themselves in various social media sources such as blogs, forums, Twitter, and Facebook. We then leverage these insights to enhance the entire insights creation process, with a specific focus on enhancing our insights communities.

Online Bulletin Board Groups: These are structured online activities, attended by invitation, typically around 20-30 participants. The results are similar to what is learned in a focus group, but the online format allows respondents to attend at their own convenience over the course of a few days or longer. Respondents can interact with each other, and add to the group discussion at different points in time, allowing for richer feedback and more extensive interaction than a traditional focus group. The online format also allows for more dispersed geographic representation than can be achieved with in-person groups. Our online platform allows two-way sharing of video, Flash animation, live websites and other images. This can provide a unique way to explore new product demos or marketing pieces among a core group within your target audience.

Immersive Research Activities: These are in-depth research activities in a one-on-one qualitative format that allows for richer exploration of a topic over time. Each participant completes a variety of online activities that are moderated individually by a moderator. This format is ideal for sensitive topics, new product or home use tests, or activities where a diary or journal might be kept. The platform makes it easy for members to upload photos and video clips for a very personal view of their lives.

Qual/Quant Hybrid: Our experienced team of researchers are able to find the right blend of Qual/Quant methodologies to accomplish our clients goals.

Distinctive Features

1. A very high level of customer service
2. Ability to integrate various sources of insights to give partners a holistic perspective
3. Engaging deliverables that make an impact (e.g. Prezi, Slide Rocket, etc.)

Market Research Applications

Ideation – gather customer insights
Through our unique collaborative IC2 platform, we are able to generate unparalleled customer feedback. For example, a software and analytics firm came to us with a program that had failed miserably in gaining market share. Rather than throwing out the baby with the bath water, we assembled an IC2 and reached out for direction. We were able to uncover the chief barriers of the initial product attempt, but more importantly, we identified untapped potential purchase drivers that this product could answer. In so doing, our client was able to re-launch the service and obtain a 1,000% higher market share. They also had a product that reflected well on their ability to handle emerging needs.

Product Development – interactively engage with consumers
A recent example is for a major media company that was concerned with developing customer interfaces that were not intuitive to the consumer. By setting up six week online communities, we were able to match up the client’s engineers on the same team with typical subscribers. The resulting collaborative process generated a new interface that was a home run with consumers from the outset.

Customer Satisfaction Measurement
We also specialize in longitudinal online panels that provide ongoing satisfaction metrics. The opportunity to drill down into the data for qualitative understanding of the trends provides our clients with true insights into any shifts in customer sat and a clear appreciation as to the reasons.

Training and Support

We provide full support throughout the entire insights creation process and work with clients to help them get the most out of what their customers are saying.

Our experience team of researchers also provides strategic consulting on various marketing-related issues.

Other Services

1. Traditional panels: these are similar to communities, but typically have a much larger membership and are more quantitative in nature.
2. Various forms of quantitative research: we provide everything that is needed to run comprehensive quantitative research projects
3. Holistic Learning Center: this is a secure website that can be accessed by our partners; it stores and indexes all pasts projects, provides a calendar of events, as well as other important information

Useful Links

KLCommunications.com

IC2 Insights Blog

Monthly IC2 Newsletter

Past KLC Presentations

Affiliations: ARF, AMA, IMRO, MRA

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