Itracks

Overview

itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. itracks was named by the Greenbook as being among the Top 10 most innovative market research companies in the world. itracks offers training, co-moderating, moderating and other professional services.

Supported Methods

Platforms and Services

Bulletin Board Focus Groups

Our patented Bulletin Board Focus Groups give you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Bulletin Boards are highly involved discussions that can unfold over extended time frames. Participants love the convenience. You and your clients will love the depth of information. Key features include: Multilingual; Breakout Rooms; Friends and Profiles; Participant Media Uploads; Annotations; Single and multiple choice Polls; Concept Testing; Branded Accounts; Custom Software Development.

Real Time Focus Groups / IDI’s

As the US patent holder for Online Focus Groups (OLFGs), we provide innovative online qualitative software solutions that save researchers time and money, and get highly reliable results. Our OLFGs keep the human touch in the online environment – allowing researchers to extend their business around the world. Itracks’ patented client viewing room allows clients to observe the group and communicate privately with the moderator. You can turn your online group in to ‘face-to-face’ discussions by tapping enhanced webcam and streaming technology with our video-based OLFGs. Our multilingual solution lets researchers conduct real time focus groups across the planet from the comfort of their office – saving time and money. With instant transcripts and reduced travel time, your clients can receive their results in a matter of days.

iMarkIt Image and Video Markup Tool

iMarkIt is a powerful feedback gathering platform which allows respondents to exchange ideas, gather thoughts, and review various types of creative, interactive, motion, and written content. Once invited, reviewers use simple click-and-drag tools to leave comments. The review process is simple, quick and does not require any software to be installed. iMarkIt provides your clients creative, visual feedback from their consumers while offering your respondents a way to co-create elements of their favorite brands. Reporting options for iMarkIt include click density, heat maps, raw data excel files and a variety of pdf based reports that allow you to track participant markings on an individual basis. itracks iMarkIt allows participants to view a video, pause and add in markup and comments.

Community Lite

Online communities offer an interactive channel to communicate and develop relationships with your customers by engaging them in meaningful conversation. With Community Lite, decision makers can track social networks that keep a pulse on customer satisfaction, loyalty, perception, and spending habits. Imagine being able to ask your customers a question whenever you want and receive feedback almost instantly. Our software team has developed a unique online community platform that brings together the itracks suite of online research products in one centralized location.

Online Surveys:

itracks delivers quick, secure online survey data collection to professional market researchers. Whether your survey is relatively straightforward or highly complex, we will turn it around quickly and accurately. You can sit back, relax, and watch your results accumulate in real-time. All data is collected on our servers so there is no strain on your system. Our reporting facility allows you to watch the answers accumulate in real-time and observe how respondents are answering each and every question. When the survey is completed, you simply hit a button to download the data from our server to your office computer in the database or spreadsheet format of your choice.

Distinctive Features

itracks stands apart in the industry due to its complete suite of qualitative service offerings.  itracks wide range of integrated qualitative tools allow researchers to experience qualitative research on a one off bases or from a business building enterprise level software perspective. Our patented technology had been developed by researchers for researchers. This is why 40 of the top 50 research companies in North America trust Itracks for their qualitative software and service needs. Whether you are just getting started offering qualitative or you require advanced qualitative tools and applications, you need to look no further than itracks.

Market Research Applications

itracks technology and services are suitable for a wide range of market research applications. itracks tools provide integrated components including image / video market up tools, drag and drop collaging, video slider and custom software development options. Examples of areas where itracks tools have been applied include:

• Advertising Research
• Brand Loyalty
• Concept Testing
• Conjoint Analysis
• Copy Testing
• Customer Satisfaction Research
• Employee Satisfaction Research
• Ethnography Studies
• Image, Video Feedback
• Photo and Video Diaries
• Product Usage Analysis
• Pricing Studies
• Website Usability

Training and Support

itracks team members are dedicated to providing accessible, timely training and support. itracks provides project planning, technical training and moderation support to moderators. First time online moderators are provided with many options including group or individualized demonstrations and training sessions, example moderators guide templates, moderator guide review/ feedback and co-moderation services. Experienced online researchers have advanced training options available. itracks clients may access a wealth of resources and documents accessible from their research engineer login. Custom development programming is available to address unique research support requirements. itracks help desk is available 24 hours during weekdays and during scheduled weekend real time focus groups. Weekend and evening coverage is provided to clients to ensure high quality customer support is available.

Other Services

-Proprietary Panels – Canada Talk Now & USA Talk Now – over 2.4 million members
-Recruitment services to assist you with finding participants for your research
-Custom Software Development – Custom solutions to meet your specific and unique needs
-Social Media Research-monitoring and interpreting authentic consumer voices
-Reality Check – Online concept exercise-topline report within 5 days
-Live Technical Support – 24 hours/day
-Experienced Researchers on hand to help you with every step of your project
-Webcam and Video Camera distribution and pre-technical set up calls

Useful Links

www.itracks.com
itracks website is an excellent source for online research information.

itracks webinars
View upcoming or past webinars hosted by itracks.

itracks Tools
Online information on itracks tools and services.

Software Demo
Request a software demo.

Moderator Community
Join a global online moderator community.

Affiliations: QRCA, AMA, ESOMAR, MRA

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