InsideHeads

Overview

ONLINE FOCUS GROUPS
Moderating online focus groups for clients across the globe since 1998. Experience you won’t find anywhere else.

Full service recruiting, project management, moderation & analysis. Interview more than a dozen participants simultaneously to test concepts, logos, names, print ads, package designs, videos, TV ads, live websites, and more.

Fast quotes. Dedicated service. Happy clients. Darn nice people.

VIRTUAL FOCUS FACILITY
Designed by moderators, enjoy a comfortable and intuitive private room online for eliciting candid and uninhibited feedback in real-time. Time-tested, stable and secure, this fully brandable, browser and OS compatible platform supports multiple languages, unlimited observers, back room notes, moderator and administrator controls, expandable chat area, live interactive whiteboard and complete transcripts instantly. Say goodbye to cancellation fees, transcription costs and travel.

QUALITATIVE RESEARCHER?
Experience the value of having your own virtual focus facility! Conduct text-based focus groups and individual interviews online in a fully brandable, private and secure, browser and OS compatible platform. Cost effective with free training, a free trial group and 24/7 tech support. No membership or licensing fees. Low per-group fees. Easy setup.

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Online Text Chat Real-time Focus Groups & IDIs	InsideHeads Online Focus Groups
Mobile Qualitative Research	InsideHeads Mobile Panel
Online Discussion Board Focus Groups & IDIs	InsideHeads Bulletin Board Groups
Diaries, Journals, Blogs	InsideHeads Online Diaries
Online Communities (MROCs)	InsideHeads Panel Management
Qualitative-Quantitative Hybrid Market Research	InsideHeads Full Service
Social Media-Related Qualitative Research	InsideHeads Research Panel
Recruiting & Sampling	InsideHeads Recruiting
Research Design, Training, & Field Management	InsideHeads Project Management
Transcription & Translation Services	InsideHeads Instant Transcripts

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Platforms and Services

Online Focus Groups

Real-time, synchronous chat allows market researchers to elicit more feedback from more participants in less time, creating cost efficiencies that go beyond the obvious savings of travel and transcription.
Learn more about our online focus groups.

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Opt for experienced, full-service or DIY.

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Full Service – Recruiting, Project Management, Moderation & Analysis

Each full-service study is custom designed and managed by a dedicated researcher who provides you devoted service throughout the project, from recruiting through analysis. InsideHeads screens and pre-qualifies up to 25 participants per group. Each synchronous chat is managed by an experienced moderator and administrator. Invite an unlimited number of observers to watch remotely. Receive a complete digital transcript instantly and insightful analysis in just a few days. Learn more about our full service options.

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DIY

My Virtual Focus Facility^SM is a DIY web application that allows professional qualitative researchers to easily setup, manage and moderate online focus groups. No membership or licensing fees, no software to purchase, pay per group on demand. Intuitive chat design, time tested, stable and secure. Simple setup, fully brandable, multiple languages, easy login, compatible across browsers and operating systems, and transcripts available instantly. Free training, free group trial and 24/7 tech support. Learn more about My Virtual Focus Facility.

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InsideHeads Online Research Panel

Experienced in recruiting and moderating groups of all ages – from 8 to 80! InsideHeads developed and maintains a devoted online community of English speaking adult consumers and children across US, Canada and Europe.

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Distinctive Features

Experience
Moderating online focus groups longer than any other research firm. The professionals at InsideHeads have moderated thousands of online focus groups for discriminating clients across industries, and the globe, since 1998. Experience you can’t find anywhere else.

Dedicated Service & Support
InsideHeads managers are hands-on and oversee every detail of your project. Professionals conducting their own groups receive free training, 24/7 tech support, affordable ad hoc services and unlimited hand holding from InsideHeads.

Intuitive Room Design
The intuitive InsideHeads chat room creates a comfortable environment for eliciting candid and uninhibited opinions from participants.

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Market Research Applications

Online focus groups enable a great deal of honest discussion to happen quickly about the image, sound, video or website being tested. Online focus groups are highly effective for testing website usability, print ads, videos, branding campaigns, concepts, names and more.

InsideHeads repeatedly satisfies clients seeking B2B and B2C research in the fields of Consulting, Healthcare, Biotechnology, Pharmaceutical, Retail, Entertainment, Tourism, Advertising, Social Networking, Apparel, Government, Finance, Automotive, Communications, Education and Non-Profit, among others.

Originally designed for independent qualitative researchers, the popular InsideHeads DIY platform (My Virtual Focus Facility^SM) has established itself as a useful tool for larger market research suppliers, in-house market research departments and brick-and-mortar focus facilities.

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Training and Support

Free training & hand holding.

24/7 tech support.

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Other Services

Questionnaire design, programming and online hosting.

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Useful Links

Online Focus Groups – Full Service

DIY Online Focus Group Application

Online Focus Group Reference Center

Online Focus Group Case Study Summaries

Virtual Focus Facility Views

2-Minute Excerpt of a Real Online Focus Group Transcript

Online Focus Group Videos by InsideHeads

InsideHeads on LinkedIn

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Affiliations
QRCA, AMA, MRA

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Contact