iModerate Research Technologies

Overview

At iModerate, we conduct a unique type of qualitative market research: one that’s based on online one-on-one conversations and an in-depth understanding of how consumers think and behave. Unlike other methods, ours allows us to engage with consumers individually, in real-time, creating the perfect environment for unveiling honest and organic responses.

As the leaders in online one-on-ones, we’ve conducted over 100,000 conversations with consumers of all kinds about everything from couponing to medical devices. In doing so, we have helped companies large and small, in industries that range from packaged goods to entertainment––and everything in between and beyond. Every day we continue to evolve to better provide our clients, including 32 of the Fortune 100, with the most meaningful consumer insights.

Supported Methods

• Online Discussion Board Focus Groups & IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Qualitative-Quantitative Hybrid Market Research

Platforms and Services

iModerate’s qualitative method is a blend of text-based, online one-on-one conversations, a cognitive framework for digging deep, and a team of people who challenge themselves every day to explore above and beyond.

Our approach offers the depth and richness of an IDI, while providing efficiencies and flexibility that other methods cannot. The conversations can be utilized in one of two ways; as an effective stand-alone research tool or integrated into a quantitative study for a hybrid approach. There is no groupthink, no collection of participants for our moderators to cater to and no delayed interaction. Our moderators are able to truly converse with respondents and encourage meaningful discussions.

iModerate’s Approach

iModerate’s Case Studies

Distinctive Features

The combination of our one-on-ones, our cognitive approach and our expert team produces insights that are personal, unbiased and candid. Unlike other qualitative companies, everything we do is seamless, synchronous and one-on-one. This gives our professional, in-house moderators the ability to have intimate, real conversations with every consumer we touch. Moreover, everything we do is completely customizable. From recruitment, to the length and number of conversations, to the guide, we construct it all from scratch based on your research question.

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Market Research Applications

iModerate’s conversations can be used in a stand-alone capacity to capture in-depth insight or as part of a hybrid approach to strengthen and elucidate the qualitative data. We can converse with any audience about virtually any subject.

Typical objectives include:

Refining brand and product positioning,  gauging reaction to ads and concepts, understanding behaviors and motivations, capturing consumer language, revealing corporate and brand perceptions and exploring market segments.

Useful Links

iModerate’s website

Information about iModerate, including our people, approach and examples of our work.

iModerate’s Blog

Postings on everything from qualitative research to the latest in marketing and advertising.

iModerate’s White Papers

White Papers detailing the latest in the market research industry.

Affiliations:
AMA, CASRO, ESOMAR, MRA

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