GutCheck

Overview

GutCheck helps research professionals from companies of all sizes access insight. We are a qualitative research technology company that provides our clients near instant recruitment of their specific target audience, and a platform for them to conduct one-on-one interviews or group discussions. Our clients have the ability to manage all of the project elements themselves without interference – or utilize GutCheck resources to help complete the project on their behalf.

Our typical customer can contact us to start a project and see results within 48 hours including time for project set up, recruitment, moderation and delivery of final transcripts.

GutCheck clients use our platform for concept testing, advertising testing, package design testing, messaging testing, new business pitches, freeform ideation, product development testing, web testing – anything that needs a target audience “GutCheck”. Our clients range from small agencies and research firms, to some of the largest consumer product brands in the world.

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Online Text Chat Real-time Focus Groups & IDIs	GutCheck IDIs and Live Discussion Groups
Mobile Qualitative Research	GutCheck IDIs, Instant Research Communities and Live Discussion Groups
Online Discussion Board Focus Groups & IDIs	GutCheck IDIs, Instant Research Communities and Live Discussion Groups
Online Communities (MROCs)	GutCheck Instant Research Communities
Qualitative-Quantitative Hybrid Market Research	GutCheck Instant Research Communities and Live Discussion Groups
Social Media-Related Qualitative Research	GutCheck Instant Research Communities
Emerging Solutions	GutCheck IDIs, Instant Research Communities and Live Discussion Groups
Recruiting & Sampling	GutCheck IDIs, Instant Research Communities and Live Discussion Groups
Other Supported Methods	Moderation Services

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Platforms and Services

 

Instant In-Depth Interviews

GutCheck provides a platform that allows a user to conduct an In-Depth Interview online for up to 30 minutes, starting as low as $40 (cost includes recruitment, platform usage, incentive and transcripts).

A primary advantage of using GutCheck is the ability to find someone in your target audience immediately (usually takes under five minutes to find a respondent). This advantage gives a user complete flexibility to conduct research on and ad-hoc basis whenever they have a need. It doesn’t matter if a person needs to complete 3 interviews or 25 interviews, the GutCheck platform will be ready when they are ready.

In addition, GutCheck allows our customers to utilize a DIY option where they leverage the technology for their own use. This is ideal for research professionals and moderators who have specific ways to conduct research and like to have control. For those customers who do not want to moderate a project or don’t have time to do it themselves, GutCheck provides assisted service options as well.

 

Instant Research Communities

Gut Check offers a platform that enables a client to recruit 10 – 50 respondents easily into a discussion board. The client can choose a time frame of 1 – 5 days to interact with the same group and post up to 5 questions each day. Respondents in the discussion board will be able to answer questions, see other respondents’ answers and comment on other posts. The moderator of the group has complete control over what a respondent will see and can have follow up interactions with specific respondents as well.

A primary advantage of using GutCheck is the ability to find someone immediately to match a target audience and have them recruited to participate in a discussion board now. An average discussion board can be filled in a matter of a few hours, which gives the user flexibility to start a project very quickly.

Like In-Depth Interviews, GutCheck provides our customers either a DIY option where they leverage the technology for their own use, or an assisted service option where the customer does not want to (or doesn’t have time to) moderate the discussion board themselves.

 

Instant Live Group Discussions (coming June 2012)

GutCheck provides a platform that allows a client to conduct an online group discussion (similar to online focus group) with target audience members on the fly. Our customers can recruit their respondents immediately whenever they are ready to start a group discussion. Like GutCheck In-Depth Interviews, these groups are live, which means that once started, a client can moderate their live discussion, wrap up with their group and have access to complete transcripts all within an hour.

A primary advantage of using GutCheck is the ability to find someone in your target audience immediately (as fast as 5 – 10 minutes to fill up the group). This gives a client complete flexibility to conduct a live group discussion on an ad-hoc basis whenever they have a need.

GutCheck allows our customers to choose from a DIY option where they leverage the technology for their own use, or an assisted service option where the customer does not want to (or doesn’t have time to) moderate the live group discussion on their own.

More information about GutCheck offerings can be found at http://www.gutcheckit.com

 

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Distinctive Features

GutCheck clients tell us that there are three primary reasons they come back to use our technology:

Speed: Our automated recruitment process into over 6+ million panel respondents means we can find someone in a client’s target audience in a few minutes, not days or weeks.

Price: GutCheck offerings (whether IDI, Research Community or Live Group Discussion) are all a fraction of the cost of other providers.

Flexibility: Because we offer both DIY and Assisted Service options to our clients, they have complete flexibility and control on how to interact with our platform.

 

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Market Research Applications

GutCheck clients use our offerings and platform for many different uses.

FORMAL USES

• Concept Testing
• Advertising Testing
• Messaging Testing
• Product Development
• Package Design Testing
• Audience Understanding – New Business Pitches
• Website Usability
• Ideation Projects
• Brand Loyalty/Perception Testing
• Copy Testing
• Logo Testing
• Product Usage Testing

INFORMAL USES

• Impulse Research Projects
• Ideation With An Audience On The Fly
• Finding Answers For Urgent/Topical Questions From A Target Audience

 

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Training and Support

GutCheck recognizes that each client has a different methodology or approach to a project.  We allow clients who want to do things exactly their way to use our platform without interference or delays. We also allow clients who need help with a project to simply call us or email us with their specific criteria and project goals. We have an extensive video library as well providing tips and tricks to make a client’s next online research experience a successful one.

The most important resource to our clients is time, so we try to make sure we can quickly address questions and help move projects from the inception phase to the completion phase so customers can quickly get insights. We designed support so that it helps, not hinders, our clients’ tight deadlines and schedules.

 

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Other Services

Moderation Services

GutCheck offers complete moderation services for clients who are not able to conduct interviews themselves. This happens frequently, as other projects and meetings can stand in the way of a client being able to keep up with moderating. GutCheck has access to a team of professional moderators who can manage interviews for a client on a moment’s notice.  In most cases, GutCheck is able to start and complete a project involving moderation in 48 hours or less.

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Affiliations: AMA, ARF

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