GQTool Pty Ltd (GroupQuality)
GroupQuality® is the All-in-One Online Market Research Tool™.
Launched after three years of research and development GroupQuality® is a qualitative and quantitative online market research tool for researchers, marketers, agencies & businesses.
This complete online market research platform delivers immediate feedback and fast results at an affordable price. If you need to test marketing campaigns, websites, creative, products, services, concepts or capture regular consumer feedback, GroupQuality® has the latest tools to reveal the insights needed to make informed business decisions.
Combining both qualitative & quantitative research methodologies, Group Quality® gives you the control to conduct real-time research including online focus groups, remote website usability and one-on-one interviews. Online surveys for qualitative screening in both web & mobile browsers. Online community discussion boards for web and mobile.
GroupQuality® is a Saas (software as a service). You pay one low monthly, quarterly or annual fee and there is a 14 day FREE trial.
|New Qualitative Research Method||Product / Tool / Platform|
|Webcam Real-time Focus Groups & IDIs||GroupQuality® Real-Time|
|Online Text Chat Real-time Focus Groups & IDIs||GroupQuality® Real-Time|
|Mobile Qualitative Research||GroupQuality® Discussion Board|
|Online Discussion Board Focus Groups & IDIs||GroupQuality® Discussion Board|
|Diaries, Journals, Blogs||GroupQuality® Discussion Board|
|Online Communities (MROCs)||GroupQuality® Discussion Board|
|Qualitative-Quantitative Hybrid Market Research||GroupQuality® Survey|
|Other Supported Methods||Qualitative Website Usability Testing Groups|
Platforms and Services
GroupQuality® Chat or Webcam Online Focus Groups tool is easy, affordable, and immediate. There is no complicated software to download and all group participants have to do is log-in using a web browser. Use the comprehensive set of tools to Create, Manage, Moderate & Report. Find out more here
GroupQuality® In-depth One-on-One Interviews have never been so easy. Conduct chat or video (webcam) based interviews and use the interactive whiteboard to quickly share ideas and mark-up images. Find out more here
GroupQuality® Qualitative Website Usability Testing tool is a world first and identifies areas of a website which are creating negative customer experiences, dissatisfaction, blocking conversions, and resulting in unrealised user goals. Conduct live online website usability testing groups using this proven usability methodology where participants log-in to the qualitative testing group from home, office, or anywhere in the world. Create, measure and discuss usability tasks. Mix website usability testing methodology with online focus group methods to reveal a depth of qualitative insight not available until now. Find out more here
GroupQuality® Discussion Board challenges the best in industry and uses some of the worlds most advance board features including the ability fully automate your board deployment. Create and copy discussions plans and launch boards in a matter of seconds.
Including advanced social media features; it’s now easier to conduct online discussion board focus groups, extended In-depth interviews, or private consumer diaries. Include In-board GroupQuality® surveys to create a truly hybrid research methodology. Take advantage of the advanced tools such as the moderator’s note taker and download reports in real-time.
Find out more here
Manage your qualitative research participants direct from one central GroupQuality® Panel Manager. Using the GroupQuality® survey tool you can screen panel members and define a participant quota for your real-time research projects and discussion boards. Mix surveys with your discussion boards, real-time groups or use them during post research follow-up. Find out more here
GroupQuality® the All-in-One Online Market Research Tool™ is a fully integrated software as a service (saas). This means we can provide you with some of the worlds most advanced qualitative and quantitative market research tools at a fraction of the cost of other solutions.
We continually develop quality features & updates for all our tools in response to industry feedback and client requests. As a customer of GroupQuality® you get instant access to all these new features and tools at no additional cost.
GroupQuality® comes with full online training manuals for all the market research tools, 24/7 online technical support center and we provide live online training.
GroupQuality® includes a fully integrated Panel Manager from which to create your project lists. Full admin controls and project development tools.
Market Research Applications
GroupQuality® All-in-One Online Market Research Tool™ provides quality tools to make online research more accessible. Some of the uses of our tools include:
- Use the real-time research tool to conduct in-depth interviews with hard to reach professionals.
- Inviting a group of participants to take part in an online real-time chat or webcam focus group to discuss product concepts and share ideas over the interactive whiteboard.
- Conduct remote website usability testing with a group of participants and discuss the results to reveal deeper insights.
- Quickly deploy a discussion board to selected participants in response to insight generated from your online survey.
- Create a screening survey to capture participants for your next qualitative research project, deploy a link on your website, on twitter and other social media networks.
- Schedule a private or open discussion board focus group, interview or community group.
Training and Support
GroupQuality® provides tailored training sessions for all tools. Every customer of GroupQuality® has access to complete online training manuals and the 24/7 online support center.
GroupQuality® provides support services to compliment its tools.
Discussion Guides, Survey Scripting & Training
GroupQuality® can assist you with all your research planning including scripting of your online focus groups, discussion boards and online surveys. Once we have scripted your research you are free to reuse the information, as often as you like at no additional charge.
We provide tailored online training and coaching in all our tools either individually or as a group.
Affiliations: ADMA, AMI
- +6103 6234 2454
- Social Media:
- Blog: GroupQuality
- Steven Mallows, Co-Founder & CEO
Ainslie Timbs, Co-Founder & COO
Luke Dingle, VP Technology
- 147a Elizabeth Street
Hobart, Tasmania 7000