Based on pure drive to see its clients create impact in the marketplace, Gongos Research uses a hands-on yet consultative style in employing innovative and foundational approaches to consumer research. Its practice areas – Consumer Products, Retail & Services, Financial & Diversified and Transportation & Technology – work closely with its Marketing Sciences team to provide synthesized insights that leave an organizational imprint. Proprietary research offerings, including i°Communities®, gongos Mobile and Consumer Village, are guided by its Research Innovation team which continually develops new ways to gain perspective in a changing world. Shaping purposeful and inspiring stories for its clients, Gongos Research strives to develop products and services that consumers will love.
|New Qualitative Research Method||Product / Tool / Platform|
|Webcam Real-time Focus Groups & IDIs||ConsumerView|
|Telephone Focus Groups and IDIs||ConsumerView|
|Online Text Chat Real-time Focus Groups & IDIs||ConsumerView|
|Mobile Qualitative Research||gongos Mobile / i°Communities mobile|
|Online Discussion Board Focus Groups & IDIs||ConsumerView / goBoards|
|Diaries, Journals, Blogs||goJournal / Video Diaries / Consumer Village Airwaves|
|Online Communities (MROCs)||i°Communities®|
|Qualitative-Quantitative Hybrid Market Research||Ad-hoc Research, metaCommunities®|
|Emerging Solutions||gongos Mobile|
|Recruiting & Sampling||ConsumerVillage|
|Video & Multimedia Production and Editing||Video Diaries|
|Video Streaming for Remote Viewing||ConsumerView|
Platforms and Services
Online qualitative suite that integrates recruiting, webcam fulfillment, hosting, stimuli/video streaming, archiving and turnkey support).
Virtual Focus Groups
Gather multi-regional consumers to simulate in-person sessions.
Add depth to any research study with a moderator-led discussion with one or more consumers.
Consumers privately respond to questions by uploading thoughts and imagery over time.
Observe consumers chatting among themselves while you guide discussions over time.
Capture private, candid feedback with video recorded “confessionals” for any period of time.
(private, custom research communities), gongos metaCommunities® (larger-scale i°Communities that allow for multiple products, brands, consumer segments, and/or countries), Consumer Village (a Gongos Research proprietary), metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community; i°Communities mobile (mobile-enabled communities for Apple iOS and Android)
Smartphone-enabled surveys and qualitative for in-store and on-the-go; lifestyle exploration and purchase path process. Mobile-only, multi-modal, or community-based approaches.
Our advanced qualitative techniques can be utilized individually or combined together to address a variety of research objectives. As researchers and moderators, we can help strategize the best approach for you.
We offer a spectrum of research community offerings, as listed above which offer clients customization and flexibility in their approach.
Additionally, we offer clients ad-hoc use of Consumer Village, our proprietary online community; as well as Consumer Village Airwaves, our mobile-enabled community.
Market Research Applications
Given our full-service capabilities, all applications are customized to meet clients’ objectives for business-to-consumer initiatives.
Training and Support
Training is provided for all advanced qualitative projects. Each client is taken through our process step-by-step and is given as much guidance and/or support as needed.
Gongos Research is a full-service custom marketing research company.
We also have a full-service Focus Group Facility on-site.
QRCA, AMA, CASRO, ESOMAR, MRA
News & Press
- (248) 239-2300
- Social Media:
- Blog: Go Innovate
- Christi Walters, Principal & Business Development
firstname.lastname@example.org (248) 239-2357
Bob Yazbeck, Vice President, Community Methodologies
email@example.com (248) 239-2356
Karen Lindley, Director, ConsumerView Online Qualitative
firstname.lastname@example.org (248) 239-2332
Stephanie Buckles, Sr. Coordinator, Focus Group & Recruiting
email@example.com (248) 239-2315
- 2365 Pontiac Road
Auburn Hills, MI 48326