Gongos Research

Overview

Based on pure drive to see its clients create impact in the marketplace, Gongos Research uses a hands-on yet consultative style in employing innovative and foundational approaches to consumer research. Its practice areas – Consumer Products, Retail & Services, Financial & Diversified and Transportation & Technology – work closely with its Marketing Sciences team to provide synthesized insights that leave an organizational imprint. Proprietary research offerings, including i°Communities®, gongos Mobile and Consumer Village, are guided by its Research Innovation team which continually develops new ways to gain perspective in a changing world. Shaping purposeful and inspiring stories for its clients, Gongos Research strives to develop products and services that consumers will love.

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Webcam Real-time Focus Groups & IDIs	ConsumerView
Telephone Focus Groups and IDIs	ConsumerView
Online Text Chat Real-time Focus Groups & IDIs	ConsumerView
Mobile Qualitative Research	gongos Mobile / i°Communities mobile
Online Discussion Board Focus Groups & IDIs	ConsumerView / goBoards
Diaries, Journals, Blogs	goJournal / Video Diaries / Consumer Village Airwaves
Online Communities (MROCs)	i°Communities®
Qualitative-Quantitative Hybrid Market Research	Ad-hoc Research, metaCommunities®
Emerging Solutions	gongos Mobile
Recruiting & Sampling	ConsumerVillage
Video & Multimedia Production and Editing	Video Diaries
Video Streaming for Remote Viewing	ConsumerView

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Platforms and Services

ConsumerView Online Research Environment

Online qualitative suite that integrates recruiting, webcam fulfillment, hosting, stimuli/video streaming, archiving and turnkey support).

Virtual Focus Groups

Gather multi-regional consumers to simulate in-person sessions.

Live Chats

Add depth to any research study with  a moderator-led discussion with one or more consumers.

goJournals

Consumers privately respond to questions by uploading thoughts and imagery over time.

goBoards

Observe consumers chatting among themselves while you guide discussions over time.

Video Diaries

Capture private, candid feedback with video recorded “confessionals” for any period of time.

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gongos i°Communities™

(private, custom research communities), gongos metaCommunities^® (larger-scale i°Communities that allow for multiple products, brands, consumer segments, and/or countries), Consumer Village (a Gongos Research proprietary), metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community; i°Communities mobile (mobile-enabled communities for Apple iOS and Android)

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gongos mobile

Smartphone-enabled surveys and qualitative for in-store and on-the-go; lifestyle exploration and purchase path process. Mobile-only, multi-modal, or community-based approaches.

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Distinctive Features

Our advanced qualitative techniques can be utilized individually or combined together to address a variety of research objectives. As researchers and moderators, we can help strategize the best approach for you.

We offer a spectrum of research community offerings, as listed above which offer clients customization and flexibility in their approach.

Additionally, we offer clients ad-hoc use of Consumer Village, our proprietary online community; as well as Consumer Village Airwaves, our mobile-enabled community.

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Market Research Applications

Given our full-service capabilities, all applications are customized to meet clients’ objectives for business-to-consumer initiatives.

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Training and Support

Training is provided for all advanced qualitative projects. Each client is taken through our process step-by-step and is given as much guidance and/or support as needed.

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Other Services

Gongos Research is a full-service custom marketing research company.

We also have a full-service Focus Group Facility on-site.

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Useful Links

Gongos.com

ConsumerView

i°Communities™

i°Communities mobile

gongos mobile

Consumer Village

Active Intercept

Focus Group Facility

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Affiliations

QRCA, AMA, CASRO, ESOMAR, MRA

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News & Press

Gongos Research Launches SmartFly(TM) Beta

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Contact