FocusForums

Overview

FocusForums has provided exceptional online market research services since 1999. Our mission is to provide moderators and focus group participants with the most advanced market research software on the market along with the best user experience.

We set ourselves apart by building lasting and meaningful relationships with our clients, through personalized support and unparalleled service. Thanks to suggestions from moderators who regularly use our software and services, FocusForums has implemented changes and improvements to our online research tools over the years, resulting in thoroughly satisfied clients and more meaningful market research results.

Supported Methods

• Online Discussion (Bulletin) Board Focus Groups and IDIs
• Online Diaries, Journals, Blogs
• Video and Audio Diaries
• Market Research Online Communities
• Qualitative-Quantitative Hybrid Market Research
• Mobile Phone Research
• Emerging Technology Applications

Platforms and Services

Integrated, easy to use and instantly familiar online platform that includes Discussion (Bulletin) boards, Journaling, Mobile and Analysis tools.

The most advanced Discussion board software available. Our discussions allow you to structure simple to complex levels of questions, in board participant segmentation and the ultimate flexibility for participants to submit their responses. With the ability to enable one-on-one or group discussions for each question, moderators can use our Audio, Video, Image Gallery and Drawing board capabilities to engage participants. Instant and attractive transcripts are available and can be downloaded as many times as needed.

Journaling within FocusForums allows participants to record their experience once a day, once a week or as many times as necessary.

Our Mobile abilities are unparalled. We provide a truly mobile experience for our participants with the inclusion of all types of phones and not just smart phones like the IPhones or Blackberry. Our mobile capabilities include SMS/Text messaging, Voice mail, Email, Mobile web and apps. We have a global mobile presence and can provide mobile capabilities in mostly all countries.

Distinctive Features

FocusForums is the only, full integrated platform offering Bulletin Board, Journaling and Mobile capabilities as part of one package. Our approach is as simple as 1,2,3.

1. Software should be easy. FocusForums is intuitive, easy to use and instantly familiar. Our software does what you need and nothing you don’t.
2. Service is Everything! You are not just renting software, you want exceptional service. Call or email any of our experts and you will get creative, resourceful and honest answers immediately.
3. Flexible Pricing. We start with an all-inclusive price for our most popular features and give you more than enough time to run your project. One-time projects, annual subscriptions, and customized volume pricing are all available. What’s best for you?

Market Research Applications

Typical Projects

• Bulletin board discussions
• Online Journals
• Mobile device based “in-situ” projects
• Market Research Online Communities
• Webcam and Video Diaries
• Journaling
• Hybrid mobile, discussion and journals

Types of Industry
FocusForums has been used by our clients in a large assortment of industries and projects including

• Banking
• Health Care
• Travel
• Food
• Technology
• Human Resources
• Consumer Products
• Business to Business
• And everything in between…

Client Testimonials

It has been our great pleasure working with FocusForums on online projects. Their software is very user-friendly. It is very flexible too – we are able to use it in Chinese language. Their service is excellent – they respond promptly to our RFQs and they resolve technical problems for us in a timely manner – even though there are 13 hours time difference. I would recommend their software and service to any research user.

Priscilla Sze, Managing Director, N-Dynamic Market Research Consultancy Limited.

I have used several bulletin board systems since 1997 and have found that Focus Forums provides the greatest combination of functionality and ease of use available today. This has saved me countless hours in preparing the discussion guide, moderating and conducting analysis. And more importantly, I do not worry whether my topics will post as they are supposed to or whether participants will be able to take part. The reliability and support Focus Forums provides is superb. I am with Focus Forums to stay.

Ted Kendall, Partner, TripleScoop Premium Market Intelligence

Training and Support

FocusForums offers the most personalized and user friendly technical support in the business. We work with our participants and moderators alike on a one on one basis so as to make the technology issues invisible and allow them to focus on the essentials.

Our standard support hours are from:
7 AM – 7 PM Eastern Time on Business Days.
Users can contact us by email (preferred) or by calling our office number at 403-539-0776.

Contact