Fieldwork Webwork

Overview

Fieldwork, Inc. is a nationwide market research service provider with 17 focus group facilities across the country, recruiting services for local or national studies in any market, and a dedicated team of field management specialists (The Fieldwork Network). Founded by seasoned moderators, Fieldwork provides a unique perspective into both the client and facility side of marketing research.

Fieldwork Webwork is a division of Fieldwork Inc., specializing in online marketing research, as well as hybrid projects that include a combination of online and in-person interviews. Managed by staff with experience inside the facility and on the client side, Webwork is taking traditional marketing research into the virtual realm.

We can assist you with Online Focus Groups utilizing Webcams for a face to face feel, Online Bulletin Boards, and Online Surveys.

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Webcam Real-time Focus Groups & IDIs	Webwork Virtual Facility
Telephone Focus Groups and IDIs	Webwork Audio Bridge Lines
Online Text Chat Real-time Focus Groups & IDIs	Webwork Virtual Facility
Mobile Qualitative Research	Webwork QualAnywhere
Online Discussion Board Focus Groups & IDIs	Webwork Discussion Board
Diaries, Journals, Blogs	Webwork Discussion Board
Online Communities (MROCs)	Utilizing all other Webwork platforms
Qualitative-Quantitative Hybrid Market Research	Webwork Hybrid Project Management
Recruiting & Sampling
Transcription & Translation Services
Video Streaming for Remote Viewing	Webwork Virtual Facility

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Platforms and Services

Webwork Virtual Facility

Our Virtual Facility has many features that allow our clients to connect to respondents live with webcams in a rich online environment.

Video share

• Clients can stream pre-recorded video to all participants and then discuss feedback live
• Supported file types: FLV, MP4, MOV, WMV, AVI

Respondent polling

• Clients can poll respondents with multiple choice and multiple answers questions
• Polling responses can be kept private or broadcast publicly for all participants to see
• Responses are available for export at the conclusion of the interviews

Weblink share

• Clients can direct respondents’ browsers to specific websites for review and discussion

File share

• Clients can allow respondents to download documents to their local machine for use/review after their interview is complete
• This feature is ideal for journaling assignments
• This feature cannot be used with confidential materials

Document/Image share

• Clients can share stimuli with respondents using images and text that cannot be saved to the respondents local machine
• Supported file types: PPT, PDF, PNG, GIF, JPEG, BMP, TIFF

Screen share

• Clients can be given permission from respondents to view specific documents or the desktop of the respondent’s local machine. This allows clients to see how the respondents interact in real time with software or websites on their personal computers

Respondent chat

• Clients or Virtual Facility hosts can utilize the respondent chat to broadcast notes to the entire group or send a note privately to individual respondents

Viewer/Client chat

• Viewers and clients can chat privately with each other, the Virtual Facility host, or the moderator without respondents viewing the interaction
• Ideal for “passing the moderator notes”

Included with our Virtual Facility rental you will receive:

• An “onsite” tech/host who will help log in respondents, trouble shoot any technical questions, start and end recordings and conclude all interviews
• Moderator/client training
• Digital video recording available for viewing/download 24 hours after interviews
• Respondent test calls prior to interviews to limit technical issues during interviews
• Integrated audio through a telephone line to avoid feedback and other audio difficulties
• Virtual rooms available to be programmed in English, German, Spanish, French, Italian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese

Webwork Discussion Boards / Online Bulletin Boards, Journals, Diaries and Blogs

Our Bulletin Board is a terrific tool that allows our clients to connect to respondents over a select period of time at the respondents leisure.

Notice Only questions

• Clients can post notices for respondents to view that do not need any action taken by the respondents

Text Response questions

• Clients can post questions where the respondents reply using a text only responses

Multiple Choice questions

• Clients can post questions giving respondents multiple choices to choose from as answers
• Respondents can leave an optional text response or clients can require a text response

Multiple Answer questions

• Clients can post questions giving respondents multiple answers they can choose as answers
• Respondents can leave an optional text response or clients can require a text response

Media Response questions

• Clients can post questions where the respondents reply using an image or video file they upload
• Respondents can leave an optional text response or clients can require a text response

Add Attachment feature

• Clients can add an attachment to a question so the respondents can download the attachment and save it to their local machine

Video and Image feature

• Clients can add a video or image to questions allowing respondents to view the stimuli and answer with either text or multi choice/answer responses

Charting Responses

• Clients can view a pie chart of multi choice or a bar chart of multi answer responses on the fly

Backroom Notes

• Clients can leave “backroom” notes posted to the overall board or to specific questions/responses that only other clients/moderators can see

Canned Responses

• Clients can save canned responses or emails allowing them to communicate frequently used text at the click of a button

Question Masking

• Masking can be Full Masking, Partial Masking or None
• Full Masking means respondents will never see anyone else’s answers
• Partial Masking means respondents will see others answers but only after providing their own response

Mandatory Questions

• Questions can be Mandatory or not
• Questions that are Mandatory must be answered before a respondent can move on to a new question

Group Tags

• Group Tags can be assigned to respondents based on any criteria
• Questions can be programmed so only specific group tags can view those questions or certain response options within a question

Full Transcripts

• Transcripts can be drilled down per question, per respondent, per date etc.
• Transcripts can be exported into: HTML, Word, PDF, Text or Excel

Included with our Discussion Board you will receive:

• Up to 30 participants
• Moderator/client training
• Unlimited clients/moderators
• Unlimited sections/questions
• Bulletin Boards available to be programmed in English, Finnish, German, Spanish, French, Italian, Polish, Indonesian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese

Webwork Online Concept Markup Tool / Concept Markup Capabilities

Our Online Concept Markup tool allows our clients to receive detailed feedback on images of their concepts.

• Markup Tool can be utilized within our Virtual Facility or Bulletin Boards
• Respondents can use features within markup tool to communicate likes, dislikes, positive findings or negative findings and neutral feelings
• Respondents can give feedback on a single image or several images
• Clients receive screen shots of the actual markup as well as heat maps that include just a single respondent’s feedback or all of the respondents who participated feedback in a single image

Webwork Online Surveys / Online Surveys, Website Exit Interviews, Panels

Our online surveys allow our clients to reach just a few or several hundred respondents to collect qualitative and quantitative data.

Consumer / Business / Medical Panels

• Respondents are screened and qualified and then asked to participate in a panel for a predetermined amount of time. Respondents will then be sent regular surveys throughout the length of the panel

Online Surveys

• Respondents are sent a single survey without being screened
• The survey continues to go out to respondents until we reach the desired number of completes

Website Exit Interviews

• Working with your web developers Fieldwork can program a survey that asks those who visit your website to share their feedback before they leave the site

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Distinctive Features

Having experience in the virtual research world as well as with traditional face-to-face research, Fieldwork can truly be your partner in tailoring each of your projects to get the information you need. Our online toolbox, in combination with our national respondent database and recruiting expertise offers the chance to accomplish what can be difficult or impossible to do in traditional focus groups. We have recruited and hosted virtual groups of limited mobility patients, road warriors, hard-to-find medical specialists and others that would be impossible to gather physically. Webwork offers an experienced team that will discuss your overall project and suggest the best solution based on your needs. We can then manage all aspects of your research starting with a single point of contact and ending with a single invoice.

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Training and Support

Webwork works hard to be your partner in online research therefore training on all our platforms is personalized, one on one, and always free. We always provide a Webwork host who is expertly trained on our platforms and who will attend all interviews, assist with the technology, start and stop recordings, introduce your moderator and welcome respondents, as well as help with anything else you may need!

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