Dub

Overview

Our online qual research tools and support services present radical efficiencies in focus group execution, ethnographic research, innovation and observations of free and open discussions. Social software is forging these new ways for people to interact, collaborate, exchange knowledge and co-create value, brought about by personal use of social media. Research and innovation is one such benefactor, armed with news ways to get closer to consumers, experts and staff.

We take best ingredients from social networks like Facebook and Twitter like blogs, forums and tagging, and appropriate them for research and collaborative innovation. This means that your respondents can logon and participate quickly and easily, in familiar surroundings.

They have been designed by researchers for researchers, so it takes good care and supports the things we know are important to you, like segmentation, reporting, annotation and moderation. It can be deployed for private conversations with participants, or in open group discussions as your methodology requires.

Our platforms are flexible and scalable solutions, helping you execute a range of research methodologies to fit your requirements and deliver objectives. Here’s a snapshot of how it’s been put to good use so far.

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Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Emerging Solutions
• Transcription & Translation Services

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Platforms and Services

IdeaStream

IdeaStream is Dub’s online research community platform. It supports bulletin board focus groups, blogs, brainstorms, surveys and online communities from 2 to 500 people in size.

IdeaStream gives you the ability to reach out and engage participants in hard-to-reach places in a timely and cost-efficient way, and it can also be deployed in over 16 languages, so borders – both geographic and cultural – and the cost of travel are no longer an big issue to contend with.

River

Dub’s online research community platform, built to support online research communities of 500+ members, combining qual and quant methodologies.

Use it to launch internal bulletin board focus groups, blogs, brainstorms, surveys and more.

For respondents, it’s as simple as using Facebook, for brands it captures the rich conversations and delivers a stream of actionable insight that can hit at the heart of your business to inform business decision-making.

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Distinctive Features

Our platform supports:

Blogs, vlogs, diaries, bulletin boards/forums, picture books, segmentation, questionnaires and many other features all within the same project. We also have a reporting features which allows you to present to curated information to your client while conducting your project. Our platform is designed by researchers.

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Market Research Applications

Insight

• Immersion
• IDIs
• Ethnography
• Attitudes & Behaviors
• Longitudinal Studies
• Cultural Comparisons
• Diaries
• Blogging

Innovation

• Idea Generation
• Co-creation
• Nomenclature

Strategy

• Segmentation
• Positioning
• Creative Development

Validation

• Surveys
• Concept Testing
• Prototype
• Ad testing
• Pitch Theater

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Training and Support

If you are new to the world of online research, Dub can train and educate your people, sharing our experiences and developing best practice.

We have staff on call 24 hours a day/7 days a week.  Training on everything from the platform to study design is also available.

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Other Services

• Online Research Design & Optimisation
• Social Media Research
• Recruitment
• Moderation
• Community Management
• Training & Education
• Translation
• Bespoke technical development

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Useful Links

DubStudios.com

Blog

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Affiliations

QRCA, NGMR

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Contact