Civicom, Inc.

Overview

Civicom® is a global leader in serving the marketing research community with advanced virtual communications solutions for the world’s top organizations, with a strong industry presence in facilitating individual depth interviews (IDIs) and focus groups, online multimedia bulletin boards and forums, private online communities, audio and video diaries, and mobile qualitative research. Civicom® is powered by a combination of proprietary global audio conferencing technology, online meeting software, web technology tools, superior recording capabilities, and a proprietary transcription system. Civicom® offers simultaneous translation for global or multi-country projects, as well as recruiting services through CiviSelect™. We set the standard in superior client service and support. Learn what marketing researchers who have worked with us say about the value of working with Civicom®. Learn more at: http://www.civi.com/marketingresearch/

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Supported Methods

New Qualitative Research Method	Product / Tool / Platform
Webcam Real-time Focus Groups & IDIs	Civicom CyberFacility™
Telephone Focus Groups and IDIs	Civicom CyberFacility™
Online Text Chat Real-time Focus Groups & IDIs	Civicom CyberFacility™
Mobile Qualitative Research	Civicom Insitu® Civicom Chatterbox®
Online Discussion Boards Focus Groups and IDIs	Civicom Chatterbox®
Diaries, Journals, Blogs	Civicom Insitu® Civicom Chatterbox®
Online Communities (MROCs)	Civicom Chatterbox®
Qualitative-Quantitative Hybrid Market Research	Civicom CyberFacility™ Civicom Insitu® Civicom Chatterbox®
Emerging Solutions	Civicom Insitu® Mobile Research Civicom Chatterbox®
Recruiting & Sampling	Civicom CiviSelect™
Research Design, Training, & Field Management	Civicom® Marketing Research Services
Transcription & Translation Services	Transcription Wing™
Video & Multimedia Production and Editing	Civicom® Marketing Research Services
Video Streaming for Remote Viewing	Civicom CyberFacility™
Other Supported Methods	Civicom ® Global Expertise, International transcriptions, Simultaneous Translations

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Platforms and Services

Civicom® CyberFacility™ IDIs and Focus Groups

Trust your project to the industry leader in facilitating telephone and web-enabled research projects using the latest technologies, with superior client service and support.

http://www.civi.com/civicom_marketing_research_idis.html

Civicom InSitu® Mobile Research

You Ask, They Answer, You Listen: BE THERE: Get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines.
Try our iPad and iPhone App! Conduct your mobile research via our latest technology innovations.

http://www.civi.com/civicom_marketing_research_insitu.html

Civicom Chatterbox® Online Multimedia Bulletin Board

Your practical tool for online bulletin boards, forums, and private online communities. Upload photos, video, text, audio files and more. Quotes and highlighting features; tagging; word clouds.

http://www.civi.com/civicom_marketing_research_chatterbox.html

Civicom® Global Expertise

Civicom is the global leader in its capacity to facilitate global and international marketing research projects.

http://www.civi.com/civicom_marketing_research_idis.html

Civicom® CyberFacility™

The global leader in facilitating telephone and web-enabled individual depth interviews (IDIs) and focus groups in multiple countries worldwide.

http://www.civi.com/civicom_marketing_research_idis.html

Civicom Chatterbox® Online Multimedia Bulletin Board

Civicom Chatterbox® Online Multimedia Bulletin Board is available in 49 languages.

http://www.civi.com/civicom_marketing_research_chatterbox.html

Civicom InSitu® Mobile Research

Civicom InSitu® Mobile Research is available in any language.

http://www.civi.com/civicom_marketing_research_insitu.html

Translation

Simultaneous translation for global or multi-country projects, translation for screeners; respondent documents, and discussion guides.

Transcription Wing™

Transcription service that soars above the rest, worldwide. Four-hour, one-day, two-day, five-day, and next morning delivery options. English and multiple languages.

http://www.transcriptionwing.com/

CiviSelect™ Recruiting

Get the best respondents imaginable through CiviSelect™.

http://www.civi.com/civicom_marketing_research_idis.html

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Distinctive Features

All of our services have been custom designed for specific marketing research needs by our deep bench strength of computer programmers and developers. Civicom’s applications run on a platform that is 100% redundant and geographically dispersed with uptime in excess of 99.99%. These technical proficiencies are supported by a marketing research-knowledgeable client services team and project management approach which has been designed through experience with and input from our wide range of marketing research clients, including representation from some of the largest research companies in the world, as well as independent moderators. This has lead Civicom in the direction of becoming the undisputed leader worldwide in supporting marketing researchers in conducting research using all types of virtual tools.

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Market Research Applications

Civicom and its clients have discovered that it is possible to conduct almost every form of marketing research imaginable using “virtual” tools rather than gathering people into a precise physical space. Studies have ranged geographically from single city to multi-country. Applications have included the following:

• Employee Satisfaction Studies
• New Product Development
• Market Segmentation
• Market Share Estimation
• Conjoint Analysis
• Competitive Intelligence
• Volume & Sales Forecasting
• Distribution Channel Research
• Customer Satisfaction Assessment
• Copy Testing
• Brand Loyalty
• Concept Testing
• Product Placement
• Product Positioning
• Product Usage Analysis
• Pricing Studies
• Quality Testing
• Opinion Polls
• Advertising Research
• Surveys
• Audio Diaries
• Online Diaries
• Photo and Video Diaries
• Impulse Research
• Insights in the Moment
• Virtual Ethnography
• Shopping Habits
• Website Usability
• Shopper Insights
• Mall Intercepts
• Retail Analysis
• Eating Habits
• Pharma Treatment Algorithms
• Prescription/OTC Drug Usage Experience
• Consumer Products
• Event Experience

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Training and Support

Your project’s success is our number one priority. We offer customization to suit your needs. We assist our clients in identifying the best solutions and applications to use in their studies by first learning what the desired outcomes of the research are. We then offer suggested approaches to help our clients get to the desired results. We assign a dedicated team to you. We provide moderator training for all projects. We conduct a room access and webcam tech check with all respondents before they engage in an IDI or focus group. We provide room access tech checks for your clients. We provide live chat support for our multi-media board as well as evening and weekend project coverage. We have a dedicated team of technical specialists who are available to help you. We are with you from start to finish.

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Other Services

Translation Services
Civicom maintains a network of bilingual translators that provide real time translation, from local language to English, or English to local language. Our translators provide services for IDIs and focus groups, as well as for multi-media board postings and mobile phone audio and text diaries.

Transcription Wing
Civicom offers an advanced, proprietary transcription management system with automated uploading of files and which features multi-step proofing and editing. Civicom offers competitive pricing and flexible turnaround from four hours to five days. Bilingual transcription services are also available.

Recruiting
Civicom often conducts the recruiting for our clients’ research studies. Whether a consumer or business-to-business study, medical, or other, Civicom first analyses the respondent profile and the screener. We then determine if we can deliver a successful recruiting experience for our clients before we commit to recruit for a study. All of our recruiting is customized in order to deliver unique, unrecycled respondents that meet the research criteria of the specific project. We do not own lists.

Emerging Technologies
Civicom is a leader in the analysis of current and future technology applications and projected trends. We take these discoveries and assist our clients in proposing them as components of their research studies, to give our clients a creative and competitive advantage in the marketplace, often enabling them to be the first to try a new method of conducting research virtually.

Social Responsibility
Civicom’s founders pledged 10% of their stock to non-profit humanitarian and relief organizations helping the impoverished and vulnerable in greatest need around the world. When you use Civicom’s services, it does a little bit to help – by simply responding to the generous commitment of our founders. We work extra hard to serve you because by doing that we also, in turn, serve others.

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Useful Links

Main Civicom Marketing Research Services Website
This is where it all starts… Enter the virtual world of Civicom Marketing Research Services where we can creatively put together a suite of virtual tools to meet your research specs and requirements.

Civicom Marketing Research Services Download Center
An online archive of our case studies, helpful documents about the varied applications of the tools and services we offer. Read more on important facts about the tools and services. Visit this page regularly for new releases.

Civicom IDIs

Civicom Insitu™

Civicom Chatterbox™

Transcription Wing™

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Affiliations
QRCA, AMA, ARF, MRA, MRB

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News & Press

Civicom Conducts an Encore Presentation of Their Pinterest for Marketing Research Webinar

Civicom Chatterbox® Introduces Active Archive™ for Online Bulletin Boards and Private Online Communities

A Trio of Technologies: Combining Mobile Audio Diaries, Discussion Boards, and Virtual Focus Groups

Civicom to speak at Market Research in the Mobile World conference

Civicom® Website Updates Reveal the Latest in Combining Mobile Qualitative and Online Bulletin Boards

Clients Weigh In with Praise on Upgraded Civicom Chatterbox Online Multimedia Board

Tear Down the Tower of Babel: Build a Bridge Across the Ocean With Civicom Chatterbox®

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