Thoroughbred Research Group

Overview

Thoroughbred Research Group is a full-service research firm with over 35 years of experience. We take a consultative approach to each research project to ensure the most appropriate methodology is employed to meet our clients’ objectives. Our services range from simple programming and hosting of web surveys to in-depth, advanced analytics and reporting. We routinely conduct telephone interviews (via our multiple in-house call centers), program and host web surveys, conduct traditional and online focus groups, provide full coding and tabulation services, offer questionnaire design and analytics and real-time reporting for all phone and web related studies. Our reputation for providing preemptive, proactive and projective insights sets us apart.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Qualitative-Quantitative Hybrid Market Research
• Interpretation & Analysis Tools
• Emerging Solutions
• Recruiting & Sampling
• Research Design, Training, & Field Management
• Transcription & Translation Services
• Video & Multimedia Production and Editing
• Video Streaming for Remote Viewing

Affiliations

QRCA, AAPOR, AMA, CASRO, MRA, PMRG

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