the tapestry group

Overview

Tapestry group is at the forefront of innovation in qualitative research. With New Qual tools and technology consumers show us what really happens in the settings where decisions are made. Mobile and online methods can spot the pain points and unmet needs that lead to inspired solutions. Immersed in real life, real time contexts, tapestry applies inter-disciplinary analysis to deliver more definitive insights on behavioral drivers. A team of broadband thinkers and brand engagement specialists we bring diverse expertise to strategic initiatives. Best known for the Customer Decision Journey, tapestry links emotional levers to meaningful touch points for effective marketing.

Experienced with different platforms, tapestry guides clients on best practices for speedy, cost-efficient New Qual.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Qualitative-Quantitative Hybrid Market Research
• Video Streaming for Remote Viewing

Affiliations

QRCA, AMA, HBA, PMRG, NextGen Market Research, WBO

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