The Innovation Games® Company

Overview

Innovation Games® is the only market research company that uses games to gain actionable market insights and results. These are “serious games” that provide collaborative and cooperative play frameworks to help businesses listen to and understand customers and markets.

Innovation Games Online (www.innovationgames.com)

• Virtual Marketplace game for prioritization
• Visual Collaboration games for collaborative feature / needs/ roadmapping

Innovation Games In-Person

• Clients come out from behind the mirror into the room during research sessions.
• A growing community of trained Innovation Games facilitators is available worldwide.
• Sessions are typically held in large spaces with lower facility fee for overall lower project costs.

Knowsy iPad mobile app (www.knowsygame.com)

• Fun, social game that IS market research: choice modeling and preference data.

Supported Methods

• Emerging Technology Applications
• Web-based collaborative research tool, iPad app, Unique in-person methodology

Affiliations

QRCA, PDMA

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