Slaughter Branding

Overview

Our qualitative methods provide you with the “4i’s” — insights that are more Immediate, Immersive, Iterative, and In-Context, creating a whole new set of lenses through which to view your consumer and your brand. Through online and technology-enabled platforms, Slaughter Branding is a moderator consultancy that can help you see those insights your brand has been missing!

Our national, market-leading clients rave about our broad toolkit and unique designs that help them seamlessly reach farther into their consumers world’s, without having to leave the comfort of their offices. We have extensive experience both in one-off studies, as well as in the hottest areas of qualitative research — online insights communities and panels. Our Head Honcho, Dana Slaughter, is a former brand manager for a leading CPG manufacturer, and has over 15 years in marketing and insights. So, she applies that perspective to leverage online tools where they will add the most value, and be seen as a welcomed new way to listen and learn in your organization.

We are fluent in QualBoard and 20/20’s suite of related tools, Revelation, Civicom’s Dial-a-Note and Chatterbox, Focus Forums, QualVu, and the industry’s leading mobile qual platforms, as well. Contact us to hear more about the “4i’s of Online Qualitative”.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Emerging Solutions
• Immersive/Virtual Ethnography

Affiliations

QRCA

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